Expo Revestir - 100% digital closes with resounding success and makes history

There were 10 days of digital fair, from March 22 to 31. During this period, the 19th edition of the largest finishings event in Latin America received 59,973 visits and counted on more than 4 million interactions within the platform created exclusively for the event, an incredible engagement among the features presented.


Another Expo Revestir successfully concluded!

There were 10 days of digital fair, from March 22 to 31. During this period, the 19th edition of the largest finishings event in Latin America received 59,973 visits and counted on more than 4 million interactions within the platform created exclusively for the event, an incredible engagement among the features presented.

The official program of contents totaled 68 events and 215 speakers, who provided the various audiences of the fair with extremely relevant and qualified content.

This year, in addition to being 100% Digital, Expo Revestir also innovated by taking the fair literally into the homes of visitors, with more than 700 products modeled in 3D for the experience in Augmented Reality: innovative technology that allows the interaction of the virtual world with the real.

"This edition reveals to us a unique moment in our history. Held in a 100% digital format, EXPO REVESTIR shows that it is possible to cross borders, through technological innovation, and reaffirms our commitment to continue connecting and delighting our audience with the launches, trends and relevant content of the construction segment. It is also important to highlight that the accomplishment in this format, 100% digital, represents the respect and solidarity of our segment with the difficult current moment of the Covid-19 Pandemic, and that the fair is in full compliance with the sanitary rules in force in our country", states Manfredo Gouvêa Jr. president of the Administrative Council of ANFACER, the promoting entity of EXPO REVESTIR.

Augmented Reality at Expo Revestir: three-dimensional products to simulate in all environments of the house

The Expo Revestir platform provided many experiences, one of them was to simulate, directly in the environments, more than 700 products from 60 exhibitors. This was possible through Augmented Reality, a technology that allows the virtual world to join the real world, enabling greater interaction.

Expo Revestir marked by content and a lot of knowledge!

In addition to the major launches of the industry, it is in the DNA of Expo Revestir to present knowledge through the International Forum of Architecture, Design and Construction (FIAC). This year we also had several actions from partners and exhibitors, bringing together 68 events, high-level speakers and an agenda that included themes such as design, management, trends and technology. Check it out!

International Forum of Architecture, Design and Construction - 100% digital: broke physical barriers and reached the four corners of the world

📕 Retailer Day

The week began with Economist Pedro Malan, on Retailer Day (March 22), who spoke at the Forum of Retail Leaders and Construction Material Industry addressing the topic "Macroeconomic Scenario and Outlook".

The program continued with the panel "Economic Scenario and Perspectives for the Brazilian Retail and Construction Segment".

On the occasion, the winners of the Destaque EXPO REVESTIR Revista Anamaco 2021 Award were also revealed.

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📗 Interior Designer Day:

Following the schedule, on March 23, was the Day of the Interior Designer gaining prominence. Walter Rodrigues and Jackson Araujo, trendsetters, began the day, followed by Italian Paola Navone, architect and interior designer, interviewed by journalist and design consultant Taissa Buescu. The day was concluded by Humberto Campana, telling the creative trajectory of Campana Studio.

Meet the speakers

📘 Architect Day:

Finishing the FIAC 2021 program, the Architect Day, which took place on March 25, was initiated by the American firm Safdie Architects with an overview of their futuristic and functional projects. Then it was the turn of Perkins & Will present the modus operandi of their creations.

After the presentations, there was a chat between the architects and the Projeto Magazine team, the executive editor Evelise Grunow and Publisher Fernando Mungioli.

Finally, the Pritzker winner, Frenchman Christian de Portzamparc was the center of attention as he walked through his works scattered in both hemispheres.

Meet the speakers

Marathon + Sustainable: content produced by Anfacer and the Anfacer + Sustainable Initiative attracts a large audience.

Maratona + Sustentável began during Expo Revestir and continues with a program full of content in April.

The lecture The Vision of the Future of Cities was held in partnership with the Center for Strategic Studies and Management - Science, Technology and Innovation (CGEE) and SENAI. It took place on March 24 and brought together Gilmar Menegon (Director of Duratex's Ceramic Coverings unit), Raphael Paiva (Innovation Director of MRV) and Francesc Aragall (President of the Design for All Barcelona Foundation).

The Workshop Ceramic Tile Layer System, held on March 26, aimed at presenting a comprehensive study on the pathology of ceramic tile detachment, in addition to a debate and analysis of the results achieved. The table was composed by Amanda Neme, coordinator of the study, Fábio Melchiades (CRC/ UFSCAR), Flávio Maranhão (Poli/ USP), Maurício Resende and Ana Paula Margarido (CCB).

Reminding that the Marathon + Sustainable continues until April 13.

Simultaneous Events

Launch of the Project 2021 Yearbook

Launch of the Yearbook 2021 of PROJETO magazine in partnership with the Gallery of Architecture, took place on 25 March, closing the Architect's Day. It brings 50 emblematic works of contemporary Brazilian architecture, completed between 2019 and 2020, in addition to 14 projects in development, all designed by the hands of the largest Brazilian architecture offices in the country. Together, the publication is accompanied by the Product Guide 2021, which will be distributed in e-book version to all who attended the event.

CONAD: Design as a Global Language

The International Interior Design Congress (CONAD) took place parallel to EXPO REVESTIR 100% Digital, on March 23 and 24, 2021. The highlights of the content went through themes such as Study of International Color Trends, Design in Other(s) Scale(s), Subversive Enterprises, Craftsmanship, Design and Music, among others.

Partner Events

  • Soul Design Summit: morning contents with high added value:
    Organized by Grupo A2, composed by Club&Casa Design and Núcleo Metropolitano, the Soul Design Summit gathered great speakers from the areas of design and architecture, besides marketing and management specialists focused on this segment.
  • FIA: masterclasses on management
    The content marathon also made use of the expertise of the Fundação Instituto de Administração (FIA), which promoted a series of masterclasses with relevant themes. Among them: How the retail will look after the pandemic; Marketing in the field of Architecture and Interior Design; People Management; How to price your Architecture project and Project Management; Concepts and the practice of Behavioral Marketing for Architects.
  • Construtalks 2021: world of construction highlighted
    The intense programming gathered the thought around the world of construction with Construtalks 2021. The conferences took place from March 23 to 25, and proposed relevant topics such as the Era of Digital Platforms in Construction, Innovation in the Real Estate Sector and the Overview of Construtechs and Proptechs in Brazil. In addition to these subjects, panels were held on Startups that are revolutionizing the construction market and the round table Digital transformation in the industry.

Register for Expo Revestir 2021 - 100% Digital.

It's time to meet all the launches, trends, technologies and innovations in the ceramic tiles, sanitary ware and metals industry, without leaving home or the office.