Every year, WGSN, the global authority on behavioral and consumer trends, maps the main forces in society, technology, the environment, politics, industry and creativity with a focus on two years in advance, in order to identify the macro-themes that will drive change in Retail and how to prepare for the challenges and understand the opportunities that will influence the sector's business. 

Vice-president of WGSN Latin America, Daniela has been working with trends for 15 years and 13 at WGSN. She has experience in marketing, retention and consultancy. Today she focuses on consumer behavior, performance, innovation and trends. 

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