Elevated to the pantheon of the most influential fashion designers in the national and international fashion world, Walter Rodrigues launched his own brand in 1992, and participated in important fashion weeks, such as SPFW and the disputed Paris Fashion Week. But it was in 2012 that he repositioned his career, permanently closing his brand and becoming a consultant in the area of design and product. Currently, he is the coordinator of Núcleo Design e Pesquisa of Inspiramais; consultant for the By Brasil Institute, and curator of the Focus Design Vision Project, of the Instituto Focus, which has sustainability as its theme, and is directed to students of Brazilian fashion schools.
Jackson Araujo is a journalist, specialized in Behavior Analysis in Culture, Fashion, Design and Communication. He works as a Creative, Content and Innovation Consultant and is a researcher and an expert of movements and expressions linked to the Affective Economy, a term he coined in 2014 about a new market perspective based on the appreciation and development of the collective, for the design of innovative and disruptive products. He is currently a Sustainable Fashion Innovation Consultant for the Fundação Hermann Hering, curator of the Prêmio Brasil Criativo Creative and participates in WGSN/Mindset, acting in the multidisciplinary group Flux, which studies Brazilian behavioral waves from a global perspective.
Together, they will trace a current panorama and address the theme Affective Economy: a proposal for sustainable design, a strategy developed to create emotional bond between company and consumer, making them fans and promoters of the brand. This trend is dictating behavior in the business world and is based on concepts such as purpose, empathy and innovation.
Jackson Araujo
Trendsetter
Walter Rodrigues
Designer and consultant
Date: 23 March
Time: 1 pm
Theme : Affective Economy: a proposal for sustainable design
To participate in the International Forum of Architecture, Design and Construction, register for Expo Revestir - 100% digital