Time: 1 pm
Walter Rodrigues + Jackson Araujo
Affective Economy: a proposal for sustainable design
Interview with Taíssa Buescu
Irmãos Campana - Poetics of matter and form
Schedule subject to change without prior notice.
Brasília Standard Time (GMT-3)
Elevated to the pantheon of the most influential fashion designers in the national and international fashion world, Walter Rodrigues launched his own brand in 1992, and participated in important fashion weeks, such as SPFW and the disputed Paris Fashion Week. But it was in 2012 that he repositioned his career, permanently closing his brand and becoming a consultant in the area of design and product. Currently, he is the coordinator of Núcleo Design e Pesquisa of Inspiramais; consultant for the By Brasil Institute, and curator of the Focus Design Vision Project, of the Instituto Focus, which has sustainability as its theme, and is directed to students of Brazilian fashion schools.
Jackson Araujo is a journalist, specialized in Behavior Analysis in Culture, Fashion, Design and Communication. He works as a Creative, Content and Innovation Consultant and is a researcher and an expert of movements and expressions linked to the Affective Economy, a term he coined in 2014 about a new market perspective based on the appreciation and development of the collective, for the design of innovative and disruptive products. He is currently a Sustainable Fashion Innovation Consultant for the Fundação Hermann Hering, curator of the Prêmio Brasil Criativo Creative and participates in WGSN/Mindset, acting in the multidisciplinary group Flux, which studies Brazilian behavioral waves from a global perspective.
Together, they will trace a current panorama and address the theme Affective Economy: a proposal for sustainable design, a strategy developed to create emotional bond between company and consumer, making them fans and promoters of the brand. This trend is dictating behavior in the business world and is based on concepts such as purpose, empathy and innovation.
Architect, art director and interior designer, Italian Paola Navone occupies a prominent place on the international design scene, being recognized and admired worldwide for her collections created for brands such as Armani/Casa, Alessi, Bisazza, Poliform, Dríade, Swatch, among others.
The soul of this multifaceted professional is connected to the flavors and colors of the world, as well as the Western Hemisphere: inexhaustible source of inspiration. But what moves her creative process is the incessant curiosity to discover how the materials dialogue with the forms and structures.
And it was this repertoire that made her a reference when searching in the past, new ways to feel the present and try to unveil what the future holds, generating a work that goes through furniture collections, commercial and residential spaces, as well as scenography for exhibitions and events. This trajectory has led Paola Navone to receive important awards.
Highlights include the prestigious Osaka International Design Award (1983); the Prix d'Excellence Marie Claire Maison (1999); Designer of the Year by the German magazine Architektur & Wohen (2000); and Elle Decor International Design Awards (2011). She was also nominated byInterior Design Magazine as a member of the prestigious Hall of Fame of Design (2014); and received the third Elle Deco International Design Awards in the patio furniture category (2018).
Created in 1984 in São Paulo by Fernando (1961) and Humberto (1953), Estudio Campana is recognized for the design of furniture and intriguing pieces. Currently, the studio operates in the areas of architecture, landscape design, set design, fashion in addition to special projects and commissions.
The São Paulo studio celebrates 35 years, internationally recognized as a pioneer of disruptive design, which led them to create an innovative language in their field. Proudly rooted in Brazilian culture and traditions, their work carries in its core universal values, such as freedom and human dignity, through the search for our identity from life experiences.
Their creative process elevates everyday materials to nobility, bringing not only creativity to design, but also Brazilian characteristics - colors, mixtures, creative chaos - the triumph of simple solutions, in an artistic and poetic way.
The Campana pieces are part of permanent collections of renowned cultural institutions, such as Centre Pompidou and Musée Des Arts Décoratifs, Paris, MoMa, New York, Museu de Arte Moderna de São Paulo and Vitra Design Museum, Weil am Rhein.
In 2009, the Campana brothers founded the Instituto Campana in order to preserve their ever-growing collection for future generations and promote design as a tool for transformation through social and educational programs.
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