ABD Talks

On the day of FIER+ Design, ABD (Brazilian Association of Interior Designers) will be holding ABD Talks: Entrepreneurship in Interior Design.

The program will feature panels on how to elevate work in Interior Design and position oneself when materializing projects.

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11am: How to position yourself and attract the right customers?

By Carol Scolforo, mediator and co-curator of ABD Talks

More than 12 years of writing for magazines such as Casa Vogue, Casa e Jardim and the specialized media have given me a broad experience, transformed into consulting for professionals. By recreating brands, I've come to understand that you need to combine several keys to reach the high-end public. Seeing yourself as a brand, investing in good production and good photographs is essential to elevate the firm's positioning and win over high-end clients. I'm going to bring this experience to the Talk, and discuss it with important professionals in the market.

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11:30: Production that elevates environments

By Karin Gimenes, visual producer

Visual production enriches work in many ways: visually, it fills everyone's eyes, as well as earning partnerships and positioning your brand. Karin Gimenes is a visual producer for Interior Design brands and magazines such as Habitare. In the Talk, she talks about:

- The secrets to making the right visual choices;

- What stands out and what doesn't have much effect;

- How to enhance production and make more sales with your client;

- What to do when the customer decides to do the production himself.

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12h: Angles that enhance yours projeto

By Renato Navarro, photographer specializing in interiors

All the touches and details that can be given to the public before photographing a projeto: Renato Navarro, a professional with over 12 years' experience in interior photography, talks about this.

In the talk the public will see:

- the images with the greatest potential to be sent to publications;

- photos that reach other heights, such as an award, and images that enhance your projeto and attract high-end clients;

- is it possible to save money when photographing a projeto?

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About ABD

With members throughout the country and 18 regional offices in the main cities, the Brazilian Association of Interior Designers has been active since 1980 in defending and valuing the profession and the interior design professional.

In 2016, ABD regulated the profession in Brazil, bringing greater security and performance to all professionals.

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Important‍

Those accredited for FIER+ Design are automatically registered for ABD Talks. On the day of the event, simply go to the FIER+ Auditorium (A Street/Pavilion 1).