At Expo Revestir 2026, Anamaco Magazine is presenting a new editorial format for its special editions: Live Edition, a publication that is born digital and keeps pace with the event with live updates during the fair.

The initiative debuts in the edition dedicated to Brazil's Best Finishing Material Retailers 2026, traditional content from the publication that recognizes retailers who stand out for the quality of their product displays at the point of sale, excellence in customer service, and partnership with the industry.

During Expo Revestir, Live Edition can be accessed directly in the Dealer Lounge, a space dedicated to meetings and networking between retailers, industry representatives, and professionals in the sector, located on Street E – 11 of the pavilion. There, visitors can access the edition by scanning their cell phone via NFC or QR Code, allowing them to follow the magazine in the event environment itself.

The launch takes place in the context of the 24th Expo Revestir & Anamaco Magazine Highlight Award, which recognizes the country's leading finishing material retailers. The award winners will be present at the Dealer Lounge and will be the first to see and access the new publication during the fair.

The aim of Live Edition is to bring editorial content closer to the moment of the fair. Throughout the days of Expo Revestir, the publication will receive live updates with records, highlights, and developments from the event.

In addition to access at the fair, audiences across the country will also be able to follow updates on the Anamaco Online Magazine Portal, expanding the reach of information and bringing the main news from Expo Revestir outside the event.

After the fair, all consolidated content from the Live Edition will be incorporated into the print edition of Anamaco Magazine, ensuring that readers of the physical version also have access to the complete material produced during Expo Revestir 2026.

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