The public will be able to follow the pre-launch of the book "O Líder – Arquiteto Empreendedor" (The Leader – Entrepreneurial Architect), written by Thiago Sodré, Lucas Almeida, Vítor Martinelli, and Jaime Portugal.

The pre-launch will take place on March 12, at 2 p.m., at the Club's stand, with a promotional price of R$ 59.90. Those who purchase the book during the pre-sale will receive it at home and will also be guaranteed exclusive access to four masterclasses with the authors, delving deeper into the main concepts of the work.

The title is a follow-up to the bestseller Arquiteto Empreendedor(Entrepreneurial Architect), which became a national road show and brought together more than 2,000 people in different cities across the country.

With nine chapters, the book expands on the methodology presented previously by incorporating the eighth P— People —into the seven already established Ps (Prototyping, Pricing, Personas, Processes, Platform, Planning, and Promotion), strengthening the strategic vision of the entrepreneurial architect.

Aimed at professionals who want to step back from operations and structure the growth of their firm, the content covers leadership, team management, division of responsibilities, and business development.

“The book is the result of conversations we have had with thousands of professionals throughout Brazil. Today, architects need to do more than just design and create; they need to lead teams, businesses, and their own careers. This book is an invitation for architects to take on their role as market leaders,”says Vítor Martinelli.

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