Reinforcing its role as a driver of innovation in the Arq&Decor sector, Club&Casa Design announces a partnership with theSpace, a company specializing in immersive experiences for architectural projects, with projection mapping and holographic technology operated by ON Projeções.

In a 200 m² space located near the institutional stand, visitors will be able to experience the projection of real-scale environments, anticipating the projeto experience even projeto its execution.

The proposal is to offer an immersive experience that highlights how the architecture and real estate development sector can enhance its deliveries and strengthen its relationship with customers.

The initiative is in line with a growing market trend, marked by the integration of technology, experience, and purchasing decisions.