In a context of more discerning consumption, innovation is no longer just about aesthetics and now prioritizes meaning, versatility, and adaptability. The debate proposes strategies aligned with this new market reality.
The challenge of innovating in interior consumer goods lies precisely in maintaining desire in a category that is traditionally durable and has low repurchase rates. In a scenario where consumers buy less and more selectively, innovation is no longer just about aesthetics, but also about the meaning, versatility, and adaptability of products.
In this webinar, we will explore how to work with polarities strategically, transforming these connections into value for brands, products, and experiences in the interior design market, which not only occupy space but also solve the complexity of contemporary life.
