Countdown to Expo Revestir begins

The ARCHITECTURE AND CONSTRUCTION FASHION WEEK takes place in early March and brings creative and intelligent proposals to move business in challenging times.

Repositioning strategies, stimulating internationalization and anticipating the trends and launches that will be highlights in 2016 are among the strong points of the 14th edition of EXPO REVESTIR, which takes place from March 1 to 4, at Transamérica Expo Center, in São Paulo.

"EXPO REVESTIR, more than ever, has become a priority strategy for companies and professionals from the entire construction chain", states Antonio Carlos Kieling, President of EXPO REVESTIR and of the INTERNATIONAL ARCHITECTURE AND CONSTRUCTION FORUM. According to him, one of the greatest legacies of the event is its highly qualified audience, which makes the environment favorable for making decisions and doing business.

Promoted by the National Association of Ceramic Tile Manufacturers for Wall and Floor Coverings, Sanitary Ware and Similar Applications (ANFACER), EXPO REVESTIR is expected to attract over 60 thousand professionals, including architects, interior designers, store owners, builders, retailers, engineers and national and international buyers.

"The current situation requires assertiveness. In this scenario, we need to be objective and see opportunities in new fronts, such as the concentration of sales in the remodeling market, search for sustainable products and strong expansion of international trade", emphasizes Lauro Andrade Filho, General Director of the events.

The largest showcase of finishing solutions in Latin America offers, in its 40 thousand square meters distributed in seven pavilions, the main releases in the segments of ceramics, sanitary ware, metal for kitchen and bathroom, besides ornamental stones, mosaics, wood, laminates, cement and vitreous. There will also be international exhibitors from Italy, Arab Emirates, Japan, United States, Czech Republic, Spain, Argentina, Portugal, Germany and Israel.

It is important to highlight the INTERNATIONAL ARCHITECTURE AND CONSTRUCTION FORUM, a joint event with EXPO REVESTIR, which offers an immersion in today's most representative contents, promoting cycles of lectures and debates with renowned personalities from the sector.

EXPO REVESTIR 2016 NUMBERS:

40 MIL M² of fair;

235 EXHIBITORS from the sectors of ceramics, sanitary ware, metal for kitchens and bathrooms, ornamental stones, laminates, wood, mosaics, cementitious, vitreous, machinery, inputs and special solutions;

40 INTERNATIONAL EXHIBITORS;

EXPECTATION: 60,000 PROFESSIONALS among architects, interior designers, shopkeepers, builders, retailers, engineers and national and international buyers;

PUBLIC FROM 54 COUNTRIES.

NEW EXPO REVESTIR 2016 CAMPAIGN:

Strong, with striking colours and well-defined geometric shapes, the new EXPO REVESTIR campaign is based on minimalism, an artistic style that uses a reduced repertoire of elements, with a subtle variation in their application to obtain rhythmic and dynamic solutions. "In works by great modernist masters, such as the German Ludwig Mies Van der Rohe, these characteristics of economy of elements and materials are marked by a strong rationalism and clear geometry," says Lauro Andrade Filho. The campaign is already available in all social networks of the ARCHITECTURE AND CONSTRUCTION FASHION WEEK.

GENERAL INFORMATION

DATE: March 1 to 4, 2016, from 10am to 7pm

LOCAL: Transamerica Expo Center, São Paulo - SP (Brazil)
Av. Dr. Mário Villas Boas Rodrigues, 387 - Santo Amaro

SITE: www.exporevestir.com.br

FACEBOOK: www.facebook.com/exporevestir

INSTAGRAM: @exporevestir_oficial

JOINT EVENT:
INTERNATIONAL ARCHITECTURE AND CONSTRUCTION FORUM

PROMOTION: ANFACER

Exclusive for professionals in the sector