National Interior Design Congress with special participation by Expo Revestir

From July 3 to 5, 2013, ABD - Brazilian Association of Interior Designers, with the sponsorship of EXPO REVESTIR, the main event of solutions in finishings in Latin America, gathered more than 2,000 people among professionals in the area, students, interior design academics and opinion makers in the 8th edition of CONAD - National Congress of Interior Design.

With the theme "Thinking outside the box", the congress offered several meetings in lecture and round table formats, with national and international icons that exhibited projects and experiences, besides discussing trends and perspectives for the design segment. On July 3rd, the Italian architect Simone Michelli opened the program to talk about "Residential Design: The Contemporary Living and Dwelling". With this main theme, other subjects permeated the lecture cycle, such as José Roberto Muratori, who talked about residential automation; Ana Kreutzer, who approached color trends in decoration, and the German lighting designer Peter Gasper, who talked about "Light and its Essence". In addition, a round table mediated by journalist César Giobbi brought together other major references in the sector, among them architects Guilherme Torres, Gustavo Calazans and Joia Bergamo, and interior designer Gabriel Valdivieso.

The second day was attended by the president of EXPO REVESTIR and Superintendent of ANFACER (creator and director of the fair), Antônio Carlos Kieling, who opened the program highlighting the importance of events that promote the exchange of experiences and professional development. He also emphasized that interior designers are among the main public of the fair, which in its last edition received over 48 thousand visitors.

In the sequence, the lectures on "Commercial Design: Branding, Story Telling and Experience", given by Ken Nisch (World Retail Guru) and "Projecting Hotels", presented by Gustavo Hamam (New Business Director of Hamam Hotéis) gave continuity to the program. Architect Moema Wertheimer and designer Maurício Queiroz also participated. Closing the second day, a round table mediated by Ronald Kapaz, with the participation of Mauricio Medeiros and Alessandra Landskron.
Closing the 8th edition of CONAD, the brand consultant Edson D'Aguano spoke about Design, Creativity and the New Luxury. Other special lectures happened during the day such as "Landscaping" - by Raul Canovas and "Creativity and Differentiation" - by Pablo Arteaga, followed by a round table with Silvio Passarelli (director of the MBA in Luxury Management of Fundação Armando Alvares Penteado - FAAP), who introduced the discussion "Beauty: The Word of the Future", with the mediation of journalist and presenter Monica Barbosa and the special participation of designer Jader Almeida and architect Vitor Penha.

SPECIAL PARTICIPATION EXPO REVESTIR

EXPO REVESTIR space at CONAD 2013/ Antônio Carlos Kieling, president of EXPO REVESTIR and Renata Amaral, president of ABD

During the three days of the event EXPO REVESTIR had a special space exclusively developed to receive the professionals that participated in CONAD. The space mixed cardboard structures and furniture, wood panels, and a screen that showed the best moments of the last edition of the fair, held in March of this year. Also, on the last day of the event, EXPO REVESTIR raffled off a personalized Montblanc pen to one of the participants.