Creative Drive wants to improve the consumer experience

With an eye on the digital transformation of industries, CreativeDrive, a global photo and video producer that operates in Brazil with technology solutions, will be launching two applications at Expo Revestir, one of the largest architecture and construction fairs in Latin America: CoverMat and CoverLayer. The products are focused on the tile market, one of the main sectors of the company's national strategy.

CoverMat uses the latest augmented reality technology to simulate, in real time, how floors and coverings behave in the user's environment. The app's idea is for partner brands to make their product catalogs available through the app itself, so that consumers can test various options in their own homes or businesses. CoverLayer, on the other hand, is an easy-to-navigate web-app that works like an interactive store window, allowing the user to change the tile of static scenes, test different combinations and find out more information about the product in the store.

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