The 12th edition of Expo Revestir is now open

This Tuesday, March 11, the 12th edition of EXPO REVESTIR and the INTERNATIONAL ARCHITECTURE AND CONSTRUCTION FORUM began. Recognised as the Fashion Week of Architecture and Construction, the fair takes place until March 14 at the Transamérica Expo Center, in São Paulo.

The official opening was attended by the president of the Board of Directors of the National Association of Manufacturers of Ceramics for tile, Sanitary Ware and Congeners (Anfacer), Michael Rumpf Gail, the superintendent of ANFACER and president of EXPO REVESTIR and the INTERNATIONAL ARCHITECTURE AND CONSTRUCTION FORUM, Antônio Carlos Kieling, the general director of the events, Lauro Andrade, the president of the National Association of Construction Material Traders (Anamaco), Cláudio Conz, the advisor to the president of Sebrae, Fernando Moya and the president of Abramat (Brazilian Association of the Construction Materials Industry), Walter Cover.

Afterwards, the organizers, authorities and businessmen present, together with the president of Apex-Brasil (Brazilian Trade and Investment Promotion Agency), Maurício Borges, walked through the pavilions welcoming the 250 exhibitors. "The creativity, technology and novelties to be presented during the four days of the fair reinforce the consolidation of EXPO REVESTIR in the national calendar and in the world scenario", said Maurício Borges.

Established as one of the world's leading events for solutions in wall and floor tiles, sanitary ware and metals for the kitchen and bathroom, EXPO REVESTIR is promoted by ANFACER. "The great highlight of the 2014 edition, in addition to the main launches of the sector, is the significant increase in content. The FORUM and other simultaneous events will receive renowned national and international professionals to give lectures to a professional and qualified audience," said the president of EXPO REVESTIR, Antônio Carlos Kieling.

EXPECTATIONS AND NEW BUSINESS IN 40 THOUSAND M²

Among the 250 exhibitors, spread over more than 40 thousand square metres of the fair, are the most representative producers of finishing solutions in Brazil. The event also has 50 foreign exhibitors from Italy, Spain, Argentina, Portugal, Switzerland, Germany and Israel. "The fair has grown a lot, it is more beautiful, with excellent exhibitors and the level is very high. However, our priority is to help small companies because those who are big once started small. EXPO REVESTIR is undoubtedly very important to encourage new business", said the advisor to the president of Sebrae, Fernando Moya.

According to the president of the National Association of Building Material Merchants (Anamaco), Cláudio Conz, the expectation is that there will be an increase of around 7% compared to last year for the direct-to-consumer building material sector. "It is an extremely relevant fair," defines Cláudio.

INTERNATIONAL BUYERS AND JOURNALISTS GATHER AROUND EXPO REVESTIR

With the support of Apex-Brasil (Brazilian Trade and Investment Promotion Agency), 74 international buyers and 19 journalists from over 30 different countries met for a conference on the morning of March 11.

"EXPO REVESTIR is one of the main world events in the sector. Bringing international buyers and journalists is important to consolidate the Brazilian industry abroad, besides boosting the Brazilian economy. We are very optimistic with the results that will be generated in the 12th edition of the fair", said the project manager of Apex Brasil, Márcia Gomide.

INTERNATIONAL ARCHITECTURE AND CONSTRUCTION FORUM: PROFESSIONALS FROM THE SECTOR SHOW OFF INTERIOR DESIGNER'S DAY

The opening ceremony of the first day of the INTERNATIONAL ARCHITECTURE AND CONSTRUCTION FORUM began with a speech by Antônio Carlos Kieling; followed by the president of Casa Cor, Angelo Derenze; the director of the Casa Nucleus of Editora Abril, Lívia Pedreira; and, finally, the president of ABD (Brazilian Association of Interior Designers), Renata Amaral.

In the sequence, the Interior Designer's Day audience watched the panel from ABD, Diversity and Competence, with Cristina Barbara, who spoke about the corporate segment, Sérgio Cabral, from SuperLimão studio, who discussed the commercial market and was finished by Marco Aurélio Viterbo, who focused on the residential area.

Continuing the series of lectures, the Forum brought, with exclusivity, the Italian designer Roberto Palomba, who gave the lecture "The award-winning design of Ludovica + Roberto Palomba" and was surprised by the number of people present, more than 1,000 professionals in the sector. The couple have been working together since 1994 and, despite the presence of only him, Palomba always emphasised working together with his wife. "We design like we cook, that is, we like to look at every detail and every ingredient to have a great result. That's our secret," said Palomba.

To round off the creative marathon of attractions, Gringo Cardia, scenographer, designer, architect, art director and graphic artist, gave a lecture on Scenography, the Ephemeral Construction. Cardia is responsible for the international Cirque du Soleil show "Ovo", which he created with Deborah Colker. "The pleasure is to be here with my fellow architects and contribute, as a set designer, to inspire professionals and transform spaces with a theatrical language. As an architect, I have discovered how important and comprehensive it is to exchange experiences", said Gringo Cardia.

EXPO REVESTIR RECEIVES THE "IMPRESSIONS BY LAUFEN" EXHIBITION AND BRINGS TOGETHER RENOWNED ARCHITECTS

The exhibition "Impressões By Laufen - O Brasil na Intimidade" (Impressions by Laufen - Brazil in Intimacy) brought together on the first day of EXPO REVESTIR renowned architects who were invited to develop creations around the Living City vat. "I felt privileged to be able to participate in this action. And I wanted, with my design, to show the various flags that make up our country, "says Roberto Migotto, architect who participated in projeto. The exhibition also had the participation of professionals such as David Bastos, Diego Revollo, Fernanda Marques, Guto Requena, José Ricardo Basiches, Marcelo Rosenbaum, Mario Figueroa, Ruy Ohtake and Zanini de Zanine. "For me it was an honour. First because I developed a work in which icons of architecture like Ruy Ohtake, one of the professionals I have admired since college, was also involved in projeto. Another interesting point was the speed: you draw and a few weeks later you have the finished piece", highlights Diego Re

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