Launch Promotes Closer Relationships Between Arts, Architecture, Interior Design and the Revestment Sector

EXPO REVESTIR 2011 and the 9th. The main events that make up the ARCHITECTURE AND CONSTRUCTION FASHION WEEK, held at CASA GLAMURAMA, in São Paulo, the meeting brought together the specialized press, representatives of the art world and of the sector. On the occasion, the promoters of the fair and forum presented the colours and tones of the advertising campaign for the events, which will take place from 22 to 25 March 2011. At the launch, Antonio Carlos Kieling, president of EXPO REVESTIR and Superintendent of ANFACER - Associação Nacional de Fabricantes de Ceramica para Revestimentos, talked about the trajectory of the fair that arose from a strategy of internationalization of the ceramic tile sector. "The internationalization of the national industry was fundamental both in the defense of the domestic market and in the adoption of international standards of quality and competitiveness," said Kieling.

The executive explained that in 9 editions, to meet the demands of specifiers and buyers of finishing materials in construction, the fair has become the main Latin American showcase of solutions in coverings, integrating to the ceramics, products such as ornamental rocks, laminates, mosaics, vitreous, cementitious, wood and special pieces.For the event's director, Lauro Andrade Filho, in the 9th edition in 2011, the challenges are renewed: "Our goal is to transform the ARCHITECTURE AND CONSTRUCTION FASHION WEEK into a great shared network of content about coverings, adding high-value information and solutions to professionals in the area and maximizing the results of the various existing media and sector sources".

In Andrade's view, the new promotional campaign showing colour trends for next year, integrated with the use of wall and floor coverings in the creation of artwork, reveals part of the new and differentiated positioning of the events.

Photos of the Event

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