Maurício Borges is the new CEO of ANFACER and EXPO REVESTIR

ANFACER (Associação Nacional dos Fabricantes de Cerâmica para Revestimentos, Louças Sanitárias e Congêneres), the promoter of EXPO REVESTIR, presents its new executive: Maurício Borges.

The CEO took office on March 13 and also takes on the presidency of the fair, replacing Antonio Carlos Kieling, an executive who is leaving the entity after 16 years of relevant contribution to the development of the Brazilian ceramic industry. "I take on this challenge focused on innovation, a fundamental element to strengthen the competitiveness and sustainability of the sector", says Maurício Borges.

"To achieve the expected result, we will work on four strategic pillars: Authentic Design, Sustainable Efficiency, Global Quality and Commercial Partnership", adds Borges. The executive reveals that ANFACER continues to contribute in a decisive way to the affirmation of the Brazilian ceramic industry as one of the main world players in the segment, also aided by EXPO REVESTIR, the main instrument of promotion and sectorial market expansion, consolidated as one of the most important events in the world ceramic segment.

"Creating unique and consistent experiences to generate even more business and knowledge for the professionals and entrepreneurs of the sector will be our constant search at EXPO REVESTIR", he reveals.

Borges also said that he will strengthen the defence of the sector's interests, to contribute to building a country that has a favourable environment for industrial development.

Experience
Master of Laws and PhD in International Law from the University of Bristol (England), Maurício Borges has over 25 years of experience in foreign trade. He has held the positions of President of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil); Director of Commercial Intelligence at the Brazilian Arab Chamber of Commerce (CCAB); Manager of the Innovation Area and International Department of the Brazilian Industrial Development Agency (ABDI); and Foreign Trade Manager at the Brazilian Support Service for Micro and Small Enterprises (Sebrae-SP).

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