Brasil Design Award Honours Lauro Andrade Filho in a Night of Party at the Ied

Promoted by ABEDESIGN, an association that brings together the largest offices in Brazil, the BDA took place yesterday, November 30, at the IED, in São Paulo, and elected the professionals who contributed effectively to the consolidation and internationalisation of Brazilian design in 2015

It is impossible to talk about an urban design festival in the city of São Paulo and not mention Lauro Andrade Filho. Visionary and, currently, one of the biggest articulators in Brazil when the subject involves design and its connections with art, architecture and urbanism, Lauro proposed new perspectives for the Brazilian market by creating the Design Weekend (DW!), which is on its way to its fifth edition in 2016 and brings together, for a week, the entire production chain, including designers, retailers, industry and universities, to think, discuss and disseminate the theme nationally and internationally. To arrive at the current format, the entrepreneur studied in depth for years the main festivals in the world, especially London and Milan, before putting together the DW! strategy, which unites the British organization and the Italian effervescence. "By offering high-value content around the city, we encourage the occupation of public spaces, the search for quality of life and the exercise of citizenship. Economically speaking, we form a great platform for commercial promotion, business generation, work and networking among professionals," he reveals.

In recognition of his important work as a design articulator, ABEDESIGN (Brazilian Association of Design Companies) honored Lauro Andrade Filho during the Brasil Design Award (BDA), held yesterday, November 30, at 7:30 pm, at IED - Instituto Europeo di Design. The BDA recognized the Brazilian highlights within the main national and international awards of the segment and selected the best projects in the market, awarding points according to their performance in the main awards of the year, such as Cannes Lions, IF Design, El Ojo, London International Awards (LIA), Pentawards, Lusos, Wave Festival, Red Dot, D&AD, Museu da Casa Brasileira, Abre, Salão Design, Colunistas, Packaging and Brand. In the 2015 edition, the event had a special session, dedicated to tributes and Hall of Fame, for the first time in history, in which Lauro will be the highlight.

The special honoree of the night, Lauro Andrade Filho, besides being the creator and director of DW! he is also the director of EXPO REVESTIR and of the INTERNATIONAL ARCHITECTURE AND CONSTRUCTION FORUM, the largest fair and event of solutions and finishings of the Americas, which, in its 13th edition, in 2015, moved more than 200 million dollars in business.

Check out the list of winners: Escritório de Design Riva, Bertussi Design Industrial, Postobello, Verdom Indústria e Comércio Ltda, Castelatto Ltda, Estúdio Ronald Sasson, Doimo Brasil, Grendene S.A., Índio da Costa A.U.D.T., Atelier Schiper, F/Nazca Saatchi & Saatchi, Heinrich Stukenkemper and Pascali Semerdjian Arquitetos.

Also honoured were Clarissa Schneider (Journalist of the Year), O Globo (Design Vehicle), Sebrae Minas (Design Support Institution), PUC-PR (Design Teaching Institution), Porto Seguro (Client of the Year) and Alexandre Wallner (Hall of Fame).

About Lauro Andrade Filho

Born in Florianópolis/SC and living in São Paulo/SP since 2003, Lauro Andrade Filho graduated in business administration from ESAG-UDESC/Brazil (1993), with a master's degree in management from CPGA-UFSC/Brazil (2000) and complementary training at UCSB/USA (1996), FRIEDRICHNAUMANNSIFTUNG/Germany (2000) and DOMCABRAL/Brazil (2002).

He was executive of private companies and public entities as CANGURU EMBALAGENS (1993), PIZZA HUT SC (1994), CIA BRAHMA (1996), INSTITUTE OF ADVANCED STUDIES (1998), SEBRAE/SC (2000) and ANFACER (2003).

In 2003 he founded the company SUMMIT PROMO, where he organized and participated in over 50 national and international events, in various countries such as South Africa, Argentina, Brazil, Chile, United Arab Emirates, France, United States, England, Italy and Panama. Such events have always focused on the segments of design, decoration, architecture and construction. He idealized and carries out DW! São Paulo Design Weekend since 2012, the largest festival of its kind in Latin America.

He is contracted director of EXPO REVESTIR, partner-director of HIGH DESIGN EXPO and coordinates the areas of Marketing, Business and Market Intelligence of ANFACER.

About ABEDESIGN

Founded in 2005 with the aim of spreading the importance of design as a strategic tool for the country's development, ABEDESIGN promotes continuous work to enhance the sector, in addition to facilitating professional activities. The association, which currently has 228 members, is responsible for defending the interests of the category in public and private institutions, class, government and diplomatic entities, non-governmental organizations, educational institutions and society in general.

About Expo Revestir

Promoted by the National Association of Ceramic Tile and Wall Tile Manufacturers (ANFACER), EXPO REVESTIR is the largest showcase of finishing solutions in Latin America. It offers, in its 40 thousand m² spread over seven pavilions, the main launches in the ceramics, sanitary ware, kitchen and bathroom metal segments, in addition to ornamental stones, mosaics, wood, laminates, cement and vitreous. There will also be international exhibitors from Italy, United Arab Emirates, Japan, United States, Czech Republic, Spain, Argentina, Portugal, Germany and Israel. For more information, access: www.exporevestir.com.br.

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