Projeto "Alagoas Handmade" exhibits national art in NY

Brazilian popular art reflects structural characteristics of the formation of national identity, appropriating the fusion of multiple cultural influences and the creativity that pulsates in the great mosaic called Brazil. Fertile ground for culture, the state of Alagoas is home to masters who create universes in various languages, techniques and artistic expressions and, to bring these talents closer to the world, "Alagoas Handmade" is preparing another international stop. This time, projeto lands in New York, adding more Brazilianness to Casa Brasil New York 2022, which takes place from May 11 to 25.

Curated by Marco Aurélio Pulchério (Marco500) and Rodrigo Ambrosio, projeto brings together, in addition to new works, part of the creations that stood out in the exhibition "Alagoas = The Brazilian Artisanal Soul", held during the Miami Art and Design Week, in December 2021. These are works by masters and artisans that perpetuate knowledge that spans generations, at the same time as they imprint their particular visions, revealing instigating views of the world.

From the exuberant coast, through the Zona da Mata and the Agreste, Alagoas will be represented in many of its facets. Participants include masters such as Maria Cícera, Living Heritage of Alagoas, Aberaldo and Irineia, as well as popular artists such as Adriana Siqueira, Boró Sandes and Lucas Lessa (see the full list below).

The works dialogue with the main theme of Casa Brasil New York 2022, which is "Brasil in Natura, terra adentro", curated by Natasha Schlobach. The event is organised by the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and aims to promote Brazilian products with high design, quality, sustainability and innovation, bringing Brazilian entrepreneurs from the Home & Construction sector closer to potential buyers in the USA.

About the trustees:

Marco Aurélio Pulchério (Marco500)

With a plural and careful curatorship, of aesthetic orientations and diverse authorial styles, Marco Aurélio Saad Pulchério has already worked with the commercial interlocution of more than 450 names that help to tell the national design scenario. Among them are Irmãos Campana, Marcelo Rosenbaum (Projeto A Gente Transforma), Sérgio Matos and J. Borges. Through an attentive product management, under its seal, MARCO500's premise is to guide artists, requalify the consumer public and collaborate in the formation of market mechanisms. The brand is prestigious as a reference in innovation by the specialized media, with participation in Projeto "MoMA Design Store Destination Brazil" (2009), and in the Be Brazil Show, at Fuorisalone of Milan Design Week (2019).

In the same year, it celebrated 25 years in the market, with an international launch at "Maison et Objet", in Paris. In 2020, it debuted at Ambiente Fair, in Frankfurt, Germany. Marco Pulchério signs, together with Rodrigo Ambrosio, the curatorship and realization of the exhibitions ALAGOAS - The Brazilian Artisanal Soul (Miami | 2021) and Alagoas Handmade Collection | Casa Brasil New York (May | 2022). Currently, it is still provoked to reinvent itself, bringing freshness to a demanding market and distributing our creative vocation to the world. In 2022, he associated with Vera Santiago and Maria Cristina Vervloet in projeto Caboco, focused on the presentation and distribution of Brazilian popular art in Europe, based in Portugal.

Rodrigo Ambrosio

Artist, designer, creative director of the Ambrosio and Janete Costa brands, Rodrigo Ambrosio lives in Maceió (Alagoas) and is among the seventy studios worldwide selected by Li Edelkoort in the recent book "A Labour of Love". His authorial work appears in several publications, private collections and permanent collections of institutions such as Museu da Casa Brasileira (MCB), Centro de Referência do Artesanato Brasileiro (CRAB) and Museu de Arte Moderna de São Paulo (MAM).

In his research and immersions, Ambrosio goes beyond the academic scenario, in which he studied architecture, urbanism and taught object design, both at the Federal University of Alagoas. Curious and researcher, the designer identifies with biophilia, anthropology, everyday and vernacular investigations. He has acquired an appreciation for collaborations with masters and artisans and has already developed a collection with his friend Domingos Tótora. In the development of projeto Alagoas Feita à Mão, Ambrosio further sophisticated the co-authorships and guided the development of collections with added value. In the world of design, he developed special projects for various brands such as Tidelli, Arauco, Tok&Stok, Artefacto and Portobello. With the work of using the sururu shell residue, carried out in the community of Vergel da Lagoa Mundaú and in partnership with Marcelo Rosenbaum, he received the Casa Vogue Design Award 2021 and the iF Design Award 2022.

Technical Data Sheet

Curator:

Rodrigo Ambrosio

Marco Aurélio Pulchério

Coordination:

Daniela Vasconcelos

Masters and craftsmen:

Master Aberaldo

Master André da Marinheira

Master Chico Cigano

Master Irineia

Master Sil

Master Maria Cícera

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Popular Artists

Adriana Siqueira

Boró Sandes

Clemilton

Ismael of Dedé

Lucas Lessa

Salvinho and Cicinho

Believing Joe

Realisation:

Marco500

Sponsorship:

Government of Alagoas

Sedetur | Alagoas Handmade

Service

ALAGOAS HANDMADE COLLECTION | CASA BRASIL NY 2022
Brazilian Exhibition
477 Broadway/ 52 Mercer, New York, NY 10013 - USA
Exhibition Period: May 11 to 25, 2022