Roca celebrates its long history of participation in Expo Revestir during a historic year for the trade show

Having participated in more than twenty editions of the event, the Spanish brand showcases new technologies and collections designed by leading figures in Brazilian architecture.

In 2027, as Expo Revestir celebrates its 25th anniversary, Roca will also mark its history of participation in the event, having been a regular exhibitor for more than two decades. Over this period, the trade show has established itself as a strategic platform for the brand to showcase national and global product launches, share trends, and strengthen relationships with architects, designers, specifiers, clients, and other industry professionals.

Roca ’s consistent participation reflects its confidence in Expo Revestir’s role in the development of the architecture, design, and construction markets. More than just a venue for showcasing products, the event offers an opportunity to foster experiences, strengthen creative partnerships, and bring the public closer to the brand’s offerings and innovations.

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*Roca celebrated its 100th anniversary at the 15th edition of Expo Revestir – Publicity Roca*

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“Expo Revestir is part of Roca ’s history in Brazil and plays an important role in connecting the brand with the market. Over the years, this event has provided an opportunity to showcase the evolution of our products, share new possibilities for bathrooms and kitchens, and foster dialogue with architects, designers, and partners. Celebrating the fair’s 25th anniversary also means honoring a journey built together with the industry,” says Sérgio Melfi, president of Roca in Brazil.

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*Innovations, such as wall-hung toilet lines, highlight Roca ’s track record at the trade show – Press Release Roca*

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Throughout its history, Roca has introduced innovations that keep pace with technological and aesthetic advancements in interior design. Electronic and wall-hung toilets were among the brand’s new products showcased at the trade show, offering new possibilities for comfort and functionality in the bathroom. In terms of raw material innovation, Roca introduced Fineceramic® technology, a material that allows for the development of bowls with thinner walls, a lighter visual appearance, and greater creative freedom, expanding the design possibilities for bathroom fixtures.

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*The year 2018 was marked by the launch of the Ohtake Collection, which is part of the global portfolio Roca – Press Release Roca*

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Among the most iconic moments in this history is the launch of the collection designed by Ruy Ohtake in 2018. On that occasion, the architect was at the Roca booth and handed out autographed mini-tubs, providing visitors with a special experience. The event became a milestone in the brand’s history at the fair, highlighting the connection between design, architecture, and the brand’s relationship with the public.

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*Collections such as “Infinity,” designed by Fernanda Marques, and “Horizon,” by João Armentano, were launched in 2019 and 2020, respectively* *– Press Release Roca*

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Expo Revestir also served as the stage for other major launches by Roca, such as the Infinity collection, designed by Fernanda Marques in 2019, and the Horizon collection, developed in partnership with architect João Armentano in 2020. Starting in 2023, the brand continued the legacy of the Ohtake collection with the participation of Rodrigo Ohtake, further emphasizing its commitment to original design and collaborations with leading figures in Brazilian architecture.

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*The NU Collection, the brand’s most award-winning line Roca globally, was featured at the 2026 edition of Expo Revestir – Press Release Roca*

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These launches demonstrate how Roca ’s participation in Expo Revestir spans various fronts of innovation, from advances in materials and technology to the creation of collections in partnership with leading figures in architecture and design. The trade show thus remains an important platform for presenting new solutions, sharing concepts, and expanding the brand’s dialogue with the market.

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Check out the photo gallery featuring some special moments from all these years of Expo Revestir.

Click on the images to enlarge