ROCA: focus on innovation in bathrooms and kitchens

The ROCA brand presents launches that reinforce the concept of innovative products for bathrooms and kitchens. New lines, new finishes and technologies that focus on water saving, sustainability and design.

For sanitary ware, ROCA presents global collections such as: Carmen - re-reading of the 40's crockery, with current technology - Beyond - contemporary collection with organic formats and ultra-thin Fineceramic® edges - Inspira minimalist collection also with ultra-thin edges, composing the environment with delicacy and sophistication. For the national collections, the highlight is the Ruy Ohtake by Roca collection of sinks, signed by the Brazilian icon of architecture, with organic formats, Fineceramic® ultra-thin edges, colours and matte finish. The Optica collection also reinforces the brand's portfolio, with a wide variety of models (support sinks with and without metal table), formats (round, rectangular and oval) and colours, in matte finish.

In terms of technology, Roca brings the Smart Toilets: innovative basins and toilet seats, with electronic technology that ensures hygiene with all the comfort, safety and practicality. It also leads the category of suspended basins, in which the attached toilet is hidden behind the wall, in masonry or drywall, providing a cleaner environment, easy to clean and with more space. Still in the technology pillar, the brand's toilets have the exclusive Rimless® flushing system, exclusive to the Group Roca. The innovation follows European standards, which are extremely rigorous. The basin's internal design allows the water to flow through the entire structure, enabling total flushing of the internal wall, with lower water consumption, less splashing and more efficiency, without clogging.

For sanitary metal fixtures, the brand is expanding its single-lever faucet collection, such as Insignia, Naia, Escuadra and Atlas. It also presents novelties in taps, mixers, Raindream showers and Plenum, Sensum and Stella hand showers - in addition to models for gourmet spaces, highlighting the colour finishes. About the kitchen area, the big news is in the sinks; models already marketed in Europe that arrive in 2019 for the Brazilian market. Produced with the innovative and exclusive material Quarzex® brings elegant shapes and very high resistance.

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