Roca Cerámica: the timeless beauty of stone with the high durability of porcelain tiles

Boulevard Series: new color Gris

In 2025, natural references will continue to be a trend in interior architecture. Roca Cerámica's Boulevard series has therefore added a new color: Gris, combining the timeless beauty of stone with the high durability of porcelain tiles.

In the Superformatos version, the inspiration comes from the stones found in the province of Castellón, in Spain, which are characterized by a neutral base with greyish-beige nuances and soft veins that run throughout their length.  

In projects, it is perfect for those looking for a balance between contemporaneity and refinement and the importance of conveying feelings of spaciousness and luminosity.

Boulevard Gris features:

- 160 x 160 cm

Satin matt finish

- 120 x 120 cm

Satin matt and ABS anti-slip finishes

The Boulevard series also includes the Beige version in 160x160 cm satin matt and 120x120 cm satin matt and ABS anti-slip finishes.

Incepa: Urban Series - new Cement color

Urbano, Incepa's successful series, gained a new color in 2025: Cement.

Perfect for those looking for a contemporary design with the softness and authenticity of cement texture in neutral tones, the pieces with a discreet, homogeneous aesthetic and little variation in design reflect the identity of a minimalist and versatile aesthetic for different styles of decoration, from rustic to sophisticated, providing a neutral and timeless base.

All sizes come in Slim 7mm thickness, which guarantees fast application and allows for joints of just 1mm.

Urban Cement Features:

- 60 x 120 cm

Satin matt finish

- 120 x 120 cm

Satin and ABS finishes

- 90 x 90 cm

Satin and ABS finishes

The Urbano series also has a Grey version in three formats and different finishes: 90 x 90 cm | 60 x 120 and the Superformat 120 x 120 cm with ABS, satin and polished.

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About Roca Brasil Cerámica  

Roca Brasil Cerámica, at the head of the Roca and Incepa tile brands, belongs to Grupo LAMOSA, a Mexican company with worldwide operations in the manufacture and sale of ceramic tiles and adhesives. With the acquisition, in 2021, it joined a history of more than 130 years in the building materials industry, with 33 production centers distributed in 9 countries in the Americas and Europe. It also adds to the strength of the LAMOSA Group, which occupies the leading position in the markets in which it participates, being the world's second largest manufacturer of ceramic tiles with an annual installed capacity of more than 280 million m².   

Innovation, cutting-edge technology, a high standard of quality, which translates into total satisfaction for our customers, and a vision of the future, combined with environmental responsibility, guideRoca Brasil Cerámica's DNA and consolidate it with the robustness of a global company recognized as a benchmark among the world's largest ceramic tile manufacturers.

Constant investment in technology allows it to deliver a robust portfolio that follows architectural and construction trends in full technical compliance. Marked by its pioneering spirit and a vision of the future, in 2016 it became the first company in the Americas to acquire its first Continuous+ supercompactor. Combined with the expertise of its development team, in 2018 it opened up the Superformats market with tiles in sizes of 120 x 120 cm, and from 2020 in sizes of 100 x 200 cm and 120 x 250 cm, a real revolution in the ceramics industry and the architecture and construction market.   

In 2022, another milestone was reached: the purchase of its second supercompacting machine, making it the only company in the Americas with the second piece of equipment. This pioneering approach enabled the Superformats lines to be expanded to 160 x 160 cm and 160 x 320 cm, capable of serving the furniture segment as well as construction sites.

Sustainability: its commitment to the environment continues to be aligned with its production processes. Last year, in addition to a 17% reduction in total electricity consumption, it adopted the GHG Protocol (Greenhouse Gas Protocol), a globally recognized standard for measuring its greenhouse gas (GHG) emissions, with the aim of improving the accuracy and credibility of environmental data related to atmospheric emissions. What's more, 92.5% of the waste generated in the factories was destined for noble purposes, such as reuse or recycling; the remaining 7.5% was sent to landfills or incineration. We also collected and disposed of 45 tons of organic waste, which is equivalent to saving more than 300 trips between São Paulo and Rio de Janeiro in CO₂ emissions. Biomass, a renewable, cleaner and more efficient fuel that also reuses waste from the wood industry, accounts for 17% of the energy matrix.

In accordance with the National Solid Waste Policy, the company has a Reverse Logistics Plan, which measures the amount of packaging invoiced by state in Brazil and, last year, offset 30% of this volume through recycling credits.

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