Arauco presents the REALCE collection at Expo Revestir 2026

A global benchmark in the wood industry, Arauco will be present at Expo Revestir 2026 with the launch of the REALCE collection, a new chapter in a journey that has been built over recent years around the relationship between materials, senses, and experience. By consolidating this journey, the company deepens its sensory research and strengthens its proximity to architects and designers, inviting the public to perceive spaces in a more intense, intuitive, and affective way.

Inspired by the idea of savoring and seasoning environments, REALCE presents dense, sophisticated patterns and colors that are deeply connected to memory and the senses. The new collection was created to enhance interior architecture and contemporary furniture, offering versatile solutions that dialogue with different styles and projeto scales.

“Since the Preview, when we presented the Realce Collection to our customers for the first time, the response has been extremely positive, reinforcing the collection’s alignment with market demands,” says Flávio Verardi, Commercial & Marketing Director at Arauco Brasil. “Now, at Expo Revestir, our presence will be fundamental in consolidating this perception, allowing specifiers, partners, and customers to get a close look at the new patterns. The expectation is to bring us even closer to the public, drive new commercial opportunities, and further strengthen Arauco’s presence in specifications throughout the year.”

For Solon Cassal, architect and Product and Trends Manager at the company, the difference lies in the conceptual construction of the line: "We started with the analogy of spices, which have the power to transform and intensify flavors, to think about how patterns can enhance and empower environments. We developed colors and textures that stand out individually, but also dialogue with each other and with Arauco's entire portfolio. This facilitates specification and expands creative possibilities, allowing for harmonious, versatile, and intuitive compositions for different applications."

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Content and relationships at Revestir 2026

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To present the collection, Arauco is bringing a stand to Expo Revestir 2026 that has been designed as a sensory experience integrated into the collection's narrative. Inspired by the world of spices, the space translates the concept of REALCE through a large central "square," large totems that highlight each launch, and a modular shelf that recalls old boxes and apothecaries, reinforcing the idea of discovery, memory, and well-being. The proposal values scale, visual impact, and free movement, allowing for multiple interpretations and interactions with the patterns applied to the furniture, walls, and ceiling.

One of this year's highlights is the creation of a podcast studio integrated into projeto, expanding the experience beyond product exhibition. Throughout the five days of the fair, the space will welcome professionals, partners, and guests for conversations about innovation in materials, sustainability, sensory marketing, living trends, and the role of wood in contemporary architecture. The initiative reinforces Arauco's positioning as a brand that transforms launches into content and relationships, connecting product, knowledge, and market in a single experience.

“The REALCE collection embodies Arauco’s vision of the transformative role of wood in contemporary spaces,” says Mário Neto, vice president of Arauco’s Wood business in Brazil. “Renewable, versatile, and timeless, wood is much more than a material—it is a concrete response to the climatic and environmental challenges of our time. Its ability to capture carbon and its direct connection to biophilia reinforce its leading role in creating environments that promote well-being, harmony, and quality of life."

“The launch of REALCE at Expo Revestir reinforces this strategic positioning. The booth and studio were designed as platforms for relationship building and content, expanding the dialogue with architects, designers, and partners about innovation, sustainability, and the positive impact that wood can have on architecture and interior design,” concludes the executive.

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HIGHLIGHT: intensity, memory, and sophistication

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With a palette that evokes spices, natural ingredients, and deep sensory references, REALCE explores earthy, warm, and sophisticated tones, as well as textures that enhance the tactile and visual perception of the panels. Designed to act as tile structuring element in environments, wood reaffirms its leading role in the composition of spaces.

The new patterns interact with each other, match Arauco's entire portfolio, and easily integrate with other coverings and decorative elements, expanding creative possibilities. The result is an even more complete portfolio, capable of offering diverse, harmonious, and versatile compositions for different styles and applications.

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Anise

Inspired by star anise seeds, Anis has an earthy and enveloping tone, reminiscent of ingredients that transcend time and awaken fond memories. Its welcoming color offers natural and versatile elegance, functioning as a sophisticated neutral for different projeto proposals.

Nutmeg

A direct reference to nutmeg and its deep, distinctive flavor, Moscada naturally warms up spaces with comfort. The pattern creates dense, welcoming atmospheres, evoking memories and feelings of well-being. In dialogue with woods, it reveals great potential for harmonious and timeless compositions.

Clove

Intense and sensory, Cravo translates the aromatic strength of cloves into a striking visual interpretation. Its deep tones lend personality to spaces, creating a welcoming presence that blends stories, affection, and sophistication.

Ginger

Just as ginger combines freshness and warmth in the same ingredient, Ginger expresses duality. In a light champagne tone with a soft sheen, the pattern acts as a refined neutral, capable of balancing contemporary compositions. Versatile, it allows for elegant and surprising combinations.

Pink Pepper – Matt and Dueto

Native to South America, pink pepper inspires a delicate flavor profile and slightly sweet aroma. In the REALCE collection, this concept translates into a sophisticated and earthy interpretation of traditional red. Available in Matt and Dueto textures, it expands creative possibilities and reinforces the collection's sensory appeal.

The REALCE collection reaffirms Arauco's commitment to innovation, sustainability, and design, pillars that guide the development of its products and its operations in the Brazilian and global markets.

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About Arauco:

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In the country since 2002, Arauco operates in the Forestry and Wood segments with the purpose of contributing to people and the planet through nature and renewable sources. It employs 3,500 people and has five industrial units in Brazil.

The plants are distributed among panel production, in three factories located in the cities of Jaguariaíva (PR), Ponta Grossa (PR), and Montenegro (RS); panels and frames, at the plant located in Piên (PR); resins and chemicals, at the Araucária (PR) unit; and, in 2027, it is preparing to open its first bleached pulp mill in Inocência (MS).

All eucalyptus forests planted in Brazil are certified by the FSC® (Forest Stewardship Council®), which recognizes environmentally appropriate, socially beneficial, and economically viable forest management. It was the first forestry company in the world to receive Carbon Neutral certification in 2020, issued by Deloitte and audited by Price Waterhouse.

Globally and in Chile, Arauco operates with a focus on responsible water management, biodiversity conservation, and carbon dioxide removal from the atmosphere. In five years, the company has removed 22 million tons of net CO₂ from the atmosphere, and it has not stopped there, setting public targets to reduce another 1.5 million tons by 2030.

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