Arauco moves Expo Revestir 2025 with the Ritmos collection

A global benchmark in the wood segment, Arauco is present at the 23rd edition of Expo Revestir with the launch of the Ritmos Collection. With nine patterns and an unprecedented texture for MDF panels, it combines innovation and versatility for the architecture and interior design market. 

The collection features four woody tones - Bossa Nova, Samba, Sertanejo and Classic Tauari - and three sophisticated colors - Jazz, Blues and Frevo, the latter two being available in the Matt texture and the exclusive Dueto.

"We were inspired by the rhythms and musical styles that are part of our daily lives. Music fills and transforms environments, arousing emotions and translating the Brazilian way of life. This was the essence we sought to reflect in the Rhythms collection," says Solon Cassal, architect and manager of Products and Trends at Arauco Brasil.

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Sensory experiences at the Arauco stand

To present the new collection, Arauco is bringing to Revestir2025 a 270 m² stand, with two floors, designed to provide visitors with sound and contemplative experiences. 

"From nature and renewable sources, we seek to have a positive impact on people's lives and the planet. In the Ritmos Collection, we want to present wood as the protagonist, highlighting its versatility, sustainability and ability to arouse emotions associated with music. Wood offers infinite possibilities for design, as well as being a renewable solution for more sustainable architecture and decoration," says Mário Neto, vice-president of the Arauco Brazil Wood business.

Inspired by modernist architecture, the space evokes a feeling of nostalgia for an era marked by lightness and the birth of important musical styles, which are honored in the new standards. 

The stand's ambience reflects this concept through geometric elements, as well as the horizontal and vertical lines that cross each other representing a duet, a direct reference to the texture present in the new collection, says Cassal: "Our aim was to translate this atmosphere into an environment that inspires creativity and connection."

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Rhythms: a reflection of emotions and the Brazilian way of being

With scales and harmonic progressions that create an atmosphere rich in feeling, reflecting human emotions, the Blues pattern conveys emotional depth and intensity, and is available in Matte Duet textures.

Bringing a deep connection with our culture, the BossaNova pattern has an elegant visual expression and harmonious cathedrals, reminiscent of modern furniture and the lines present in the most authorial Brazilian design of the 60s.

The sophistication of the Jazz pattern has a subtle elegance and a remarkable ability to adapt to different contexts. With a wealth of nuances, it stands out for offering creative freedom.

The energy and warmth of the Frevo pattern promotes a feeling of life and renewal. The green, in a natural tone, represents the natural and environmental richness of Brazil. Available in Matt and Dueto textures.

Present in informal gatherings and the plots of major parades, the Samba pattern is a versatile wood, symbolizing harmony and fluidity.

In homage to the state of Mato Grosso do Sul, which will host Arauco's first bleached pulp mill in Brazil, the Sertanejo pattern was created. Inspired by rural landscapes, the light oak pattern awakens a sense of belonging, reflecting the connection the company already has with the state where it is putting down roots.

Classical music offers compositions as profound as they are refined, as does the new Tauari Classico pattern. With its delicate and subtle richness, it faithfully reproduces the natural veneer of this noble wood.

The outlook for the 2025 launches is the best possible, says Flávio Verardi, Arauco's Commercial and Marketing Director: "We held a preview where we presented the collection first-hand to Arauco's reseller customers and we were very pleased with the feedback we received, which shows that we are on the right track and reinforces our commitment to developing products and solutions that are aligned with the demands of the sector and that generate more value for each of our partners and audiences."

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Arauco Agenda - Revestir 2025

During the fair, Arauco will host a panel of leading names in architecture and design for a series of debates:

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12/03 (Wednesday)

- Winners of the 1st edition of Design Club Arauco (DCA), a relationship program with specifiers. In April they travel to Milan with Arauco to visit the Furniture Fair and other experiences during Design Week Milano.

- Thalita Carvalho - 2pm: speaker and digital influencer specializing in Color and Do It Yourself on the page Casa de Colorir where she shares her decorating inspirations.

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13/03 (Thursday)

- Giovanna Gogosz - 11 am: founding architect of Psico arquitetura, a science recognized by the MEC and a national highlight, which explores the influence of environments on the mind, emotions and behaviour.

- Renata Pocztaruk - 3pm: architect, ambassador of Design Lab Arauco, Arauco's new relationship program with architecture and design students, and CEO and Founder of the ArqExpress Group, Brazil's largest decoration platform.

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14/03 (Friday)

- Pedro Greghi - 10 a.m.: architect and ambassador of the Design Lab Arauco program, he is one of the founders of the profile and online platform for architecture courses Young Architect Projeto , where he teaches courses for architects and students on software and rendering.

- In addition, during the five days of the fair, Arauco will distribute special kits to visitors who register directly at the stand (N60). On each day of the event, five people will be entered into a prize draw to win an Arauco sample case.

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‍AboutArauco: In Brazil since 2002, Arauco operates in the Forestry and Wood segments with the aim of contributing to people and the planet through nature and renewable sources. It employs 3,500 people and has 5 Brazilian industrial units.

The plants are distributed between the production of panels, in three factories located in the cities of Jaguariaíva (PR), Ponta Grossa (PR) and Montenegro (RS); panels and frames, in the plant located in Piên (PR); resins and chemicals, in the Araucária (PR) unit and, in 2027, it is preparing to inaugurate its first bleached pulp mill in Inocência (MS).

All eucalyptus forests planted in Brazil are certified by the FSC® (Forest Stewardship Council®), which recognizes environmentally appropriate, socially beneficial and economically viable forest management. It was the first forestry company in the world to receive Carbon Neutral certification in 2020, issued by Deloitte and audited by Price Waterhouse.

Globally and in the country, Arauco operates with a focus on responsible water management, biodiversity conservation and the removal of carbon dioxide from the atmosphere. By 2030, the company has committed to reducing scope 1 and 2 emissions by 40.6% and reducing scope 3 emissions by 35.1%, compared to the 2019 baseline.

More information for the press:

Cor Communication

Fernanda Capo |fernandacapo@corcomunica.com.br | +5511 94365-1027

Neila Carvalho |neilacarvalho@corcomunica.com.br | +55 (11) 99916-5094