Ceramic Tiles Arena
27/2/2025
In its second edition, the space features exclusive content and installation demonstrations
The Ceramic Tile Layer Arena offers exclusive content for tile layers, architects, interior designers and retailers. The program includes talks, lectures on entrepreneurship in the area, installation demonstrations, activations by industry partners and much more! Check it out!
March 10th and 11th (Monday and Tuesday)
Throughout the fair, Corta will be at the stand to present its new tools for large-format ballasts and coatings.
March 12th (Wednesday)
10:30 a.m. - Uncomplicating Construction: Quartzolit Solutions in Mortars, Grouts and Greases
11h00 - Roca Ceramics: Application of Super Formats
11:30 a.m. - Installation demonstration with materials from Quartzolit, Roca Cerâmica and Cortag.
2pm - Panel: "Customer Experience: The role of the installation service in the sale of large format tiles in retail". Participation by Leroy Merlin, ConstruSete and Sou Cunheiro.
3pm - Roca Ceramics: Art Porcelaine with Rogério Martin
16h - Uncomplicating Construction: Quartzolit Solutions in Mortars, Grouts and Greases
March 13th (Thursday)
10:30 a.m. - Uncomplicating Construction: Quartzolit Solutions in Mortars, Grouts and Greases
11h00 - Roca Ceramics: Application of Super Formats
11:30 a.m. - Installation demonstration with materials from Quartzolit, Roca Cerâmica and Cortag.
16h - Uncomplicating Construction: Quartzolit Solutions in Mortars, Grouts and Greases
16h30 - Roca Ceramics: Application of Super Formats
17h - Installation demonstration with materials from Quartzolit, Roca Cerâmica and Cortag
March 14th (Friday)
10:30 a.m. - Uncomplicating Construction: Quartzolit Solutions in Mortars, Grouts and Grout + Pedreiro Top Activation
11h00 - Roca Ceramics: Application of Super Formats
11:30 a.m. - Installation demonstration with materials from Quartzolit, Roca Cerâmica and Cortag.
2pm - Panel: "From tile maker to entrepreneur", with Nalice da Silva, the Queen of Cement
3pm - Panel: "Mentality that Sells: How Architects, Installers and Retailers can leverage results", with Lilian Santos, from Revestindo a Casa
Not to be missed! See you there!

Do you know Central do Assentador Cerâmica?
The Central do Assentador Cerâmico is an initiative of Anfacer, with the support of the Sou Cunheiro movement, the Ceramic Center of Brazil (CCB) and Cortag Brasil, which aims to develop skilled labor in the sector, update professionals already working in it and promote the connection between the tiler, the industry, retailers and the end consumer.
In addition to face-to-face training, the initiative offers an online platform with a register of professionals from all over Brazil and an e-learning area with professional qualification courses.