Berneck launches Horizons Collection at Expo Revestir 2024

A new collection of BP melamine panels for furniture and interior design will be presented by Berneck at Expo Revestir 2024. The largest coatings and finishes fair in Latin America takes place from March 19 to 22 in São Paulo and presents the main trends and novelties in the segment.

A benchmark in the production of MDP, MDF and HDF panels, as well as Pinus and Teak lumber, in Brazil and around the world, Berneck chose the event to launch the Horizons Collection, at a stand that invites contemplation.

The new collection brings to the market nine patterns and an unprecedented texture in the Brazilian BP melamine panel market: the ALUMI texture, with a metallic look and distinctive feel,

"It's an excellent opportunity to show these surprising launches first-hand to the specialized public, since Expo Revestir is a major event for architecture and interior design professionals and specialized retailers," says Berneck Marketing Manager Renata Kompatscher Malucelli.

She reveals that the new collection invites you to explore, create, design and surprise through the creative expression of architecture and design. "The shades and textures in the Horizons Collection are here to give projects even more identity, regardless of style. They are easy to compose and can be used both as protagonists and as complements," he adds.

The Parquet, Veneer, Tabasco, Tangará and Falésia patterns and the Plomo Dust and Gold patterns, with the new Alumi texture, will be exhibited at the Berneck stand in installations that allow visitors to imagine and create their most diverse applications. The 200 m2 space was designed by Bloco Arquitetos, an architectural firm from Brasilia, together with the Berneck team.

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Berneck exhibition: widen your gaze

To create the space, BLOCO Arquitetos was inspired by art installations, where the viewer has the chance to "enter" the work and interact with it. Architect Matheus Seco, a partner at BLOCO, explains that Berneck's projeto follows the firm's understanding of the universe of trade fairs, where there is the possibility of offering a unique experience to visitors. "We think of the stand as a space to pause, a respite from the excess of visual information that we normally see at similar fairs. In this sense, we try to direct the visitor's gaze to the product itself, without 'distractions'. That's why, instead of designing a space where the brand's products would be displayed, we transformed the Berneck products into the exhibition space itself."

"In construction terms, this meant building the entire stand basically out of Berneck MDF boards. We thought of the visitor's experience as a real immersion in a large "showcase" in three dimensions. That's why we initially drew inspiration from the "immersion" of viewers in installations by pioneering artist Helio Oiticica. Subsequently, we arrived at the work of artists such as Lygia Clark and Donald Judd, whose expression focuses on very simple geometric shapes. The patterns in the Horizons Collection, for example, will be shown in a series of totems that resemble sculptures. These are 2.30 m high installations completely covered in patterns from Berneck's new collection. The stand's ceiling is made up of MDF boards that seem to "float" over the space."

"In this edition, we want to prioritize personal attention for each visitor. We're going to lead people into the space, showing them our collection, just like in an art gallery," explains Berneck's product development coordinator Andrea Colin Correa.

She points out that, as well as worrying about the aesthetics and beauty of the stand at the fair, it was also necessary to think about functionality in order to show all the details of the new collection.

"We've brought the macro concept to reality with the difference that we're not applying the products to any piece of furniture. We didn't want to take it literally," he says, adding that this way, visitors will be able to come up with their own application ideas, broadening their horizons and their creativity.

The stand also has an area dedicated to the SMART Line, a range of four unicolor patterns recently launched by Berneck. The functional space can also be used as a rest area for visitors to the fair.

Horizons Collection | Nine patterns

TABASCO | Micro

A unique, leading and warm orange that brings personality to the room. To energize and break up any possibility of monotony. Saturation brings vigor and enthusiasm to combinations.

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TANGARÁ | Micro

A greenish and bluish tone with a strong presence. Versatile, it can be used both in compositions and as a highlight. A timeless color to balance saturation and depth in bold projects. A contemporary proposal with a striking point of color.

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PHALESIA | Vel

A neutral, mature pink that comforts with delicacy. A discreet counterpoint that allows for both classic and unusual applications. Welcoming and calming. Perfect for transforming rooms into real oases of comfort.

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LATTE | Micro

Off-white is indispensable for warming up enveloping compositions. When combined, it can soften or highlight other patterns, especially woody ones. Capable of catalyzing the effects of various nuances, as well as composing with a range of materials.

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PARǪUET | Grann

The geometry of a nostalgic pattern with the reference of American oak. Inspired by the charm of traditional parquet, this wood brings back refined rustic comfort, reinvented for modern times. The medium tone, easy to blend, conveys naturalness and elegance.

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VENEER | Grann

An authentic product, inspired by pre-composed wood veneer reproduced with originality. It has all the advantages of melamine paneling in a unique woody finish. Its warm tone enriches current and avant-garde compositions. In cozy spaces, it adapts easily to styles ranging from classic to contemporary.

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GOLD | Alumi

The iconic identity of the gold-tone metallic offers uniqueness for designing unforgettable projects. The texture, a brushed finish that provokes the touch and surprises with its satin feel, draws attention. The unique visual sensation of the new Alumi texture allows you to dare in exclusive compositions.

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PLOMO | Alumi

From futuristic inspiration comes a stainless steel tone with a brushed finish. A modern choice for urban, vibrant or neutral compositions. Metallization allows you to connect different materials in harmony with other metals, prints and reliefs. The Alumi metallic texture surprises with its satin touch.

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DUST | Alumi

In a subtle champagne tone, it's close to pearlescent. A delicate and discreet option, with a sobriety that allows you to take risks in innovative compositions. A product that provides comfort and balances lightness and style. It's an easy-to-compose nude, harmonious in any context. It adds a metallic look to projects with the new Alumi texture.

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About Berneck

With over 70 years of history, BERNECK® is a 100% Brazilian family-owned company specializing in MDP, MDF and HDF panels, as well as Pinus and Teak lumber. It has industrial plants with extremely high production capacity and state-of-the-art technology in Paraná and Santa Catarina.

All the products manufactured by the company come from planted forests and are intended for the furniture, architecture and interior design, construction, electronics and packaging industries, among others. Since it was founded in 1952, the company has been offering intelligent solutions for the sustainable production and use of wood.

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See more Berneck products on the Home - Berneck website

Berneck | Expo Revestir 2024 Date: March 19-22, 2024 Location: São Paulo Expo

Rodovia dos Imigrantes, km 1,5 - São Paulo - SP

Stand: N10

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MORE INFORMATION:

imprensa@berneck.com.br / 41 99134 0266

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