Biancogres the “Sentir” Collection at Expo Revestir 2026

Biancogres, a benchmark in high technology and design in the porcelain tile and vinyl segment, is participating in the 24th edition of Expo Revestir, Latin America's largest coatings and finishes trade show, which takes place March 9-13 at the São Paulo Expo. Present since the first editions of the event, Biancogres the Sentir Collection to the market, reinforcing its pursuit of realism, technological innovation, and connection with architecture and design trends.

With the motto "More natural coverings for spaces that invite you to live," the new collection expands on the work begun in recent years and deepens the search for surfaces that accurately reproduce not only the appearance, but also the feel, texture, and depth of natural materials. "Feeling is a concept that arises from the need to create more welcoming, quiet, and authentic spaces. Our challenge was to transform this idea into matter, respecting the textures and visual aspects present in nature," explains Alexandre Luz, Marketing Manager at Biancogres.

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Technology that transforms matter into experience

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Among the main innovations presented at Expo Revestir 2026 by Biancogres the STR (Strutturato) finish, an evolution that delivers relief and design in perfect harmony. The technology allows each groove, vein, or mark on the surface to faithfully follow the product's design, creating a highly realistic surface.

“STR represents a new level of naturalness for products. In it, each side of the product has its own relief, following the design of the material exactly, resulting in surfaces where what you see is what you feel,” Alexandre points out.

The collection also reinforces the exclusive Velvet finish, already recognized in the market for its velvety touch and reduced shine, characteristics that are reminiscent of the finest natural stones.

Finally, another major innovation from Biancogres 2026 was the inauguration of its SPC Clicados vinyl factory, combining German and Swedish technologies to deliver products with extreme quality control and many possibilities that will drive the domestic market. Biancogres vinyl flooring, already recognized for its design and quality, now also offers new patterns and formats in SPC Clicados vinyl flooring, which deliver even faster and cleaner results.

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Welcoming design

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Inspired by nature's most beautiful and rare materials, the 2026 Collection explores deep reliefs, realistic textures, and surprising designs that highlight the passage of time and transform each surface into a visual and tactile narrative. The proposal is to create spaces that promote well-being, comfort, and emotional connection. "It is in the space that welcomes us that we find security, restoration, and balance. Well-being is no longer a trend but a real necessity, and design plays a fundamental role in this process," reinforces the executive.

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Sensory booth at Expo Revestir

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With 800m², Biancogres stand Biancogres Expo Revestir 2026 was designed to translate the concept of Feeling into an immersive experience. With clean architecture, natural materials, careful lighting, and settings that enhance texture, shadow, and depth, the space invites visitors to slow down and perceive the coatings beyond their visual appearance, through touch and presence.

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Get an exclusive look at some of the products that will be featured at Expo Revestir 2026.

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Spacco Arezzo Beige

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With a relief that conveys the strength of the material, with texture and depth, each piece of Spacco embraces imperfection as a value, reinforcing authenticity and artisanal expression. A modern solution for walls that seek character, materiality, and natural sophistication.

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Canel Dorcia Terrazzo Beige

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The fluted relief dialogues with styles ranging from minimalist to classic, delivering rhythm and providing a beautiful effect of light and shadow. In this version, the fluting transforms the terrazzo into a living surface, where the linear grooves reveal new frames for the mineral fragments and create a visual narrative that changes according to the light and the point of view.

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Grigio Legacy

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Inspired by unfinished concrete, this porcelain tile reveals the raw and honest aesthetics of the material in a sophisticated interpretation. Its subtle nuances and urban texture create neutral, versatile surfaces full of personality. Ideal for contemporary environments, where design values authenticity, architecture, and functionality.

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Piasentina Grey

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Inspired by timelessness, PIASENTINA GREY conveys the elegance of natural stone in every detail. Its striking and sophisticated look evokes the power of nature combined with urban aesthetics. The exclusive STRUTTURATO finish further enhances the product, where the relief is perfectly fitted into the design, bringing more realism and depth to the surface.

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Reale Greige Travertine

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TRAVERTINO REALE combines the timeless elegance of a classic with the contemporary aesthetics of the greige tone. Its surface reveals soft and sophisticated nuances, perfect for creating welcoming and modern spaces. The exclusive STRUTTURATO finish further enhances the product, where the relief is perfectly fitted into the design, bringing more realism and depth to the surface.

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Reale Greige Travertine Rock

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Rock Travertino Reale is a beautifully crafted relief that seeks to maximize the essence of this classic. Each carving highlights the richness of the veins, creates depth, and enhances the sensory character of the product.

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Taj Mahal Royal Velvet

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Inspired by the beautiful Taj Mahal quartzite, this porcelain tile conveys the sophistication of natural stone with soft veins and organic movement. Its light palette, with warm and luminous nuances, creates elegant and timeless surfaces and perfectly meets the most demanding profiles.

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SPC Click Vinyl Studio Atacama Beige 46x92 Inova

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Atacama Beige vinyl flooring is a special release from the Innova line, which offers products with exclusive acoustic underlayment on the back and even faster installation with a click system. Atacama delivers the design of a very elegant, delicate stone, with all the benefits and quality of Biancogres vinyl flooring.

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SPC Click Vinyl Pro Vernazza 18x120

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Vernazza vinyl, a huge success in the Biancogres Vinyl collection, is now available in its SPC Clicked version, which allows for even faster and cleaner installation with high-end design.

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About Biancogres

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With 59 years of experience in the market, Biancogres one of Brazil's largest groups in the tile manufacturing segment. Headquartered in Serra, Espírito Santo, it produces more than 40 million m² annually, generating 10,000 direct and indirect jobs.

A benchmark in high technology and design, it was a pioneer in the production of the 120x120 format in Brazil and is considered a leader in the production of large formats. Its portfolio offers solutions for all environments, available in various formats, materials (concrete, stone, marble, wood, and decorative), finishes (polished, satin, velvet, strutturato, and external), and categories (porcelain tile , LVT vinyl, SPC Clicado vinyl, and baseboards). The brand also integrates environmentally responsible practices into all stages of its production, reinforcing its active role in preserving the environment.

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