Carmelo Fior its 85th anniversary with new releases across all brands at Expo Revestir

Carmelo Fior at Expo Revestir with a revamped portfolio, presenting new products across all its brands. The highlight is the Soft texture, available from north to south of the country, as well as products developed especially for the engineering channel with the Engtech line, reinforcing performance and technical performance.

The Soft finish conveys balance and sophistication. Positioned between satin and polished, it offers a soft, controlled shine, combined with a delicate texture that enhances comfort and the sensory experience. Its surface lends elegance to environments without excess, creating a pleasant visual perception and a welcoming touch, ideal for projects that seek refined aesthetics and well-being in everyday life.

The Cecafi, Fioranno, and Idealle brands, which already offer the Soft texture in the 56x100cm format, are expanding their lines with the application in the large 90x90cm format, in addition to new models in the 75x75cm, 38x75cm, and established 61x61cm formats. The new releases include rectified versions with glossy and satin finishes, as well as options with greater slip resistance, catering to different locations of use, from residential to commercial.

Arielle, a brand focused on the Northeast region, also presents important new features, with the arrival of the Soft texture in the 84x84cm format and a wide range of new rectified coverings in 36x58cm. The new products feature innovative graphic designs, with bold 3D reliefs and types already established by the public, such as marbled calacatas, natural stones, and subway-style bricks, expanding the aesthetic possibilities for various environments.

Pisoforte, with a strategic focus on the South, presents the Soft line in the large 84x84cm format and polished products in 83x83cm. The brand is also expanding its portfolio with restructured products of high technical performance for the engineering channel, meeting the friction coefficient equal to or greater than 0.4, in 50x50cm and 60x60cm formats. The new products explore industrial (cementitious), classic (Calacatas), and natural (stone) styles, combining aesthetics, safety, and functionality.

Completing the portfolio, Realle, the company's new brand, strategically located in Rio Grande do Norte to serve the Northeast and North regions, presents three new formats: 83x83cm rectified polished tiles, 84x84cm large format tiles with satin finishes and greater slip resistance, and 36x58cm rectified wall tiles, further expanding its product mix.

With all these launches, Carmelo Fior its presence in the market by combining design, innovation, and technical performance, and invites the public to get a closer look at the products, feel the velvety touch of the Soft texture, and celebrate 85 years of history at its booth at the fair.

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ABOUT CARMELO FIOR

Cerâmica Carmelo Fior a family business founded in 1989 that has been operating in the ceramics sector for 37 years, with the aim of producing flooring and tile the domestic and international markets. The company has six brands: Cecafi, Fioranno, Idealle, Arielle, Pisoforte, and Realle, with five manufacturing plants strategically located in the ceramic hubs of Cordeirópolis, São Paulo; Nossa Senhora do Socorro, Sergipe; Criciúma, Santa Catarina; and Goianinha, Rio Grande do Norte. For more information, visit the website: www.carmelofior.com.br or the company's Instagram @ceramicacarmelofior.

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