A 1,000 m² space brings together new launches that expand the brand's portfolio, with solutions that connect design, technology, and a new contemporary living experience.

Docol, a leader in metals, sanitary ware, stainless steel sinks, and a benchmark in design, innovation, and technology, will be present once again at Expo Revestir, Latin America's largest coatings and finishes trade show. For this edition, the brand invites visitors to enter a space where water is the protagonist, presenting a new 1,000 m² stand, the largest space at the fair dedicated to a single company, designed from a completely new concept, which will be like a true refuge that reflects care, well-being, and attention to everyday moments. In addition to the architectural concept, the stand also houses the brand's new products, presented in an integrated way with the experience of the space.
Designed by Denis Joelsons, the concept of the stand translates water as essence and language, revealing its central role in building experiences that connect body, mind, and everyday life. More than just an exhibition space, Docol an environment for reconnection, pause, and experience. Translucent fabrics create a light, delicate, and welcoming atmosphere, while the central core, in shades of blue, refers to the Itapocu River in Jaraguá do Sul (SC), the company's city of origin. The floor alternates between dark and brownish tones, in reference to the meeting of the Negro and Solimões rivers.
“The challenge was to go beyond product display and create a space that welcomed people, inviting them to slow down and reconnect. An environment where water drives the experience and conveys the essence of Docol, which we want to bring into homes, transforming everyday gestures into moments of care and well-being,” says Sabrina Hoffmann, Branding and Communications Manager at Docol.
The products on display will be in operation using recirculating water during the event. In addition, the fabrics and tile central core were developed with measures and systems that allow for quick disassembly and reuse in new applications after the fair ends, reinforcing the brand's commitment to responsible and circular practices.
“People are rethinking how they live and how they use their time. Pausing, taking care of oneself, and seeking more quality in everyday life have become priorities. Attentive to this movement, Docol solutions that place the experience with water at the center of contemporary living, allowing these moments to also be part of the routine at home,” says Sabrina.
This new concept will be presented from March 9 to 13 at booths D86 and E86 in São Paulo, inviting architects, designers, and industry professionals to experience design that combines technology with a focus on care and well-being.
With more than six decades of history, Docol is a Brazilian benchmark in design and technology in the metal, sanitary ware and stainless steel sink segment, and is also Latin America's largest exporter. Present in more than 35 countries, the group offers a portfolio of more than 3,000 products, including the Mekal brand, known for its premium stainless steel solutions for kitchens and special projects. Recognized as the most awarded design brand in Latin America, with awards such as iF Design, Red Dot Award and Good Design, Docol transforms people's daily lives with innovative and sustainable solutions, promoting the conscious use of water and connecting technology, aesthetics and well-being. With 4 manufacturing parks and flagships in Santa Catarina, São Paulo, Rio de Janeiro and Minas Gerais, Docol reaffirms its commitment to excellence, sustainability and a positive impact on the national and global markets.
For more information about our products and innovations, visit:docol.