Docol and Expo Revestir: 14 Years of Architecture, Innovation, and Experiences

Docol has been participating in Expo Revestir since 2012. That’s more than 14 years of growth alongside Latin America’s leading trade show for architecture, design, construction, and finishes.

Throughout this period, Expo Revestir has followed various stages in the evolution of Docol: new products, new categories, new business ventures, new positioning strategies, and new ways of engaging with professionals in the fields of architecture, design, and construction.

This evolution can also be seen in the very presence of Docol at the trade show. The brand started with a smaller booth and, over the years, expanded its presence, eventually occupying the largest space allowed and becoming the trade show’s largest single-brand booth, at 1,000 m².  

From its very first editions, the brand began to use Expo Revestir as a space for experimentation. “ Docol ” introduced an unprecedented innovation to the trade show by investing in more conceptual booths, going beyond the conventional product display to create experiences and new ways of presenting the brand and its new products.

This journey was also forged alongside key partners in architecture and design, with projects by figures such as Marko Brajovic, who—among other works—designed a booth dedicated to the launch of Ozon Docol ; the MM18 firm; BLOCO Arquitetos, responsible for a glued laminated timber (GLT) structure reused in three editions—an application on this scale in temporary pavilions, such as Expo Revestir, unprecedented at the time; and Denis Joelsons (2026), with a concept that revisited the origins of the “ Docol ” in Jaraguá do Sul, inspired by the Itapocu River.

Below are some of the booths over the years:

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Expo Revestir has also become one of the main platforms for Docol to showcase its latest innovations firsthand. Products, technologies, and concepts representing the newest and most up-to-date offerings in the portfolio were featured at the trade show to be presented to the public. It was in this context that the brand introduced new products to the market, such as the “ Projeto ” Domos, a collection from “ Docol ” featuring exclusive pieces designed by leading figures in architecture and design; the “Doc Vox,” the first single-handle faucet with voice-activated technology developed in Brazil; Docol ’s Ozônio technology, which was featured in the booth dedicated to the ozone experience; and more recently, in 2026, the launch of Docol Be, expanding the brand’s presence in the wellness sector with a concept focused on self-care and muscle regeneration—not only in spas or health centers but also at home.

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Docol ’s presence at the fair was also marked by the creation of experiences and engagement with diverse audiences. Over the years, the brand has invited personalities to its spaces who have showcased our new releases and expanded discussions and communication about our products in relation to the architecture, design, gastronomy, and lifestyle markets. Names such as Carlos Carvalho, Doma Arquitetura, Lucila Turqueto of Casa de Valentina, Amanda Ferber of Architecture Hunter, Renato Mendonça, Henrique Fogaça, Ju Ferraz, and Fernanda Martini of Cozinhe Comigo were part of this gathering.

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Recognition has also become part of this story. The Docol booths at the 2023, 2024, and 2025 editions were winners of the iF Design Award—one of the world’s most prestigious design awards. In addition, the brand has also won the Best in Show award in the Best Metal category for the past three consecutive years, underscoring the significance of the products introduced to the market.

● 2023: Naiade Single-Handle Faucet

● 2024: DocolChu-á Shower

● 2025: Pedra and Hatch Lines

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Expo Revestir has thus established itself not only as a platform for showcasing new products, but also as an important meeting place for Docol and the professionals who drive the market. It is a space that brings together architects, designers, specifiers, and other professionals in the construction and interior design industries, creating opportunities to showcase innovations and trends and, above all, to strengthen relationships.

Looking back over these 14 years, it’s clear that Docol ’s presence at the trade show has evolved alongside the company itself. The size of the booths, the booth designs, the products showcased, the experiences created, and the awards won all help tell the different chapters of this story.

And 2027 marks a particularly symbolic chapter in this journey. In the year that Expo Revestir celebrates its 25th anniversary, the Docol celebrates 70 years of history. These two journeys converge at this very moment to reflect on what has been achieved so far and, above all, to look toward the new horizons that lie ahead.

As it celebrates its 70th anniversary, the Docol has invited clients, partners, and professionals to reflect on this journey: the memories, encounters, relationships, lessons learned, and transformations that have shaped its history.

Expo Revestir is part of this history, serving as a key platform for Docol to showcase different chapters of its evolution to the market. Every new product, every booth concept, every partnership, every accolade, and every new positioning strategy has helped reflect the company’s current status and reinforce its position in a constantly evolving market.

In 2027, this story takes on even greater significance: two brands that have grown and evolved over the course of their histories are coming together for the same commemorative edition. On one hand, Expo Revestir’s 25th anniversary. On the other, Docol ’s 70th anniversary.