Expo Revestir 2026: among new products and trends, Roca presents additions to its portfolio

Roca , a brand of the LAMOSA Group in Brazil, will participate in another edition of Expo Revestir, the largest coatings fair in Latin America, where it will present the new additions to its catalog for 2026.

Among the highlights are the introduction of new colors and smaller sizes for the brand's established lines, which have been bestsellers. Discover four new products below.

Boulevard Series

Boulevard Series | Photo: Roca Press Release

A success and bestseller at SuperFormatos, in 2026 the Boulevard Series will be available in new smaller sizes. Inspired by the rocks of the province of Castellón, Spain, the series features small formats with 7.7 x 30.5 cm bricks and a matte finish for walls, as well as options in 20 x 20 cm (matte) and 90 x 90 cm (matte and non-slip ABS) for floors and walls.

A neutral base with soft beige and gray nuances and white veins run across the entire surface of tile, giving spaces a subtle texture and a contemporary, refined touch.

Navona Series

Navona Series | Photo: Roca publicity material

Inspired by classic Travertine marble, the series combines tradition and sophistication with timeless aesthetics. Following the success of the Natural shade, launched during Expo Revestir 2025, the line takes on new dimensions, in the 90 x 90 cm format and Matte finish for the original shade, and 60 x 120 cm and 160 x 160 cm in Matte and Micro Relief finishes.

Italian marble, revered for thousands of years, transitions between different styles, from classic to contemporary, making it the perfect choice for timeless and long-lasting projects.

Ceppo di Gre series

Ceppo di Gre series | Photo: Roca publicity material

Another renowned line in the Roca portfolio, the Ceppo di Gre Series, which is part of the SuperFormats, now has a new color option: Beige, soft and welcoming, which expands the possibilities for combining with woods, earthy tones, and contemporary neutral palettes.

In this faithful reproduction of traditional Italian sedimentary rock, the Off White shade comes in a 90 x 90 cm format with a Matte finish, while the new Beige shade is available in 90 x 90 cm (Matte) and 120 x 120 cm (Matte and ABS) formats.

Concrete Series

Concrete Series | Photo: Roca Press Release

The series offers a contemporary take on exposed concrete, combining urban aesthetics with the practicality of porcelain tiles.

A highlight among Roca most successful lines, the tile from the SuperFormatos universe and is available in 90 x 90 cm versions in Matte and ABS non-slip finishes in the three shades of the series: Greige, Gray, and Off-White.

About the LAMOSA Group in Brazil

Leading the Roca and Incepa coating brands, the LAMOSA Group is a Mexican company with global operations in the manufacture and sale of ceramic coatings and adhesives. With the acquisition in 2021, it became part of a history of more than 130 years in the building materials industry, with 33 production centers distributed across nine countries in the Americas and Europe. It also adds to the strength of the Group, which is the leader in the markets in which it operates, being the second largest manufacturer of ceramic tiles in the world with an annual installed capacity of over 280 million m².

Innovation, cutting-edge technology, high quality standards, which translate into total customer satisfaction, and a vision of the future, combined with environmental responsibility, guide the DNA of the LAMOSA Group in Brazil and consolidate it as a robust global company recognized as a benchmark among the world's largest ceramic tile manufacturers.

Constant investment in technology allows it to deliver a robust portfolio that follows architecture and construction trends in full technical compliance. Marked by its pioneering spirit and a vision that looks to the future, in 2016 it became the first company in the Americas to acquire its first Contínua+ super compactor.

Combined with the expertise of its development team, in 2018 it opened up the Superformats market with tiles measuring 120 x 120 cm and, from 2020, with sizes of 100 x 200 cm and 120 x 250 cm, it continued its true revolution in the ceramic industry and in the architecture, construction, and furniture markets.

In 2022, another historic milestone was achieved: the purchase of its second super compactor, reaching the status of the only company in the Americas with two such machines. This pioneering vision allowed the company to expand its Superformats lines with sizes of 160 x 160 cm and 160 x 320 cm.

Sustainability

Its commitment to the environment is aligned with its production processes. Last year, in addition to reducing its total electricity consumption by 17%, it adopted the Greenhouse Gas Protocol, a globally recognized standard for measuring greenhouse gas (GHG) emissions, with the aim of improving the accuracy and credibility of environmental data related to atmospheric emissions. What's more, 92.5% of the waste generated in its factories was sent for noble purposes, such as reuse or recycling; the remaining 7.5% was sent to landfills or incineration. Forty-five tons of organic waste were also collected and disposed of, equivalent to a saving of more than 300 trips between São Paulo and Rio de Janeiro in CO₂ emissions. Biomass, a renewable, cleaner, and more efficient fuel that also reuses waste from the wood industry, accounts for 17% of the energy matrix.

In accordance with the National Solid Waste Policy, the company has a Reverse Logistics Plan, which measures the amount of packaging invoiced by state in Brazil. Last year, it offset 32% of this volume through recycling credits.

www.rocaceramica.com.br

www.incepa.com.br

www.grupolamosa.com

@rocaceramicabr | @incepabrasil

LAMOSA Group Showroom in Brazil

Av. Padre Natal Pigato, 974

Vila Delurdes, Campo Largo

tel. (41) 3391-1430

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