Incepa wood porcelain tiles at Expo Revestir 2026

Incepa several new additions to its catalog for Expo Revestir 2026, the largest finishes and coatings trade show in Latin America. Among the new products, the LAMOSA Group brand in Brazil includes pieces that reproduce hardwood flooring.

Flooring Series

The Assoalho Series, in Caribe and Savana colors, brings the charm of wood to porcelain tiles, combining beauty with technical performance. Inspired by traditional floorboards, the collection highlights natural textures with a slightly marked satin finish and a sophisticated and discreet variation in tone.

Porcelain tiles are ideal for high-traffic residential or commercial indoor areas, creating welcoming, elegant, and versatile environments, such as Brazilian farmhouses. Available in 20 x 120 cm format.

About the LAMOSA Group in Brazil

Leading the Roca and Incepa coating brands, the LAMOSA Group is a Mexican company with global operations in the manufacture and sale of ceramic coatings and adhesives. With the acquisition in 2021, it became part of a history of more than 130 years in the building materials industry, with 33 production centers distributed across nine countries in the Americas and Europe. It also adds to the strength of the Group, which is the leader in the markets in which it operates, being the second largest manufacturer of ceramic tiles in the world with an annual installed capacity of over 280 million m².

Innovation, cutting-edge technology, high quality standards, which translate into total customer satisfaction, and a vision of the future, combined with environmental responsibility, guide the DNA of the LAMOSA Group in Brazil and consolidate it as a robust global company recognized as a benchmark among the world's largest ceramic tile manufacturers.

Constant investment in technology allows it to deliver a robust portfolio that follows architecture and construction trends in full technical compliance. Marked by its pioneering spirit and a vision that looks to the future, in 2016 it became the first company in the Americas to acquire its first Contínua+ super compactor.

Combined with the expertise of its development team, in 2018 it opened up the Superformats market with tiles measuring 120 x 120 cm and, from 2020, with sizes of 100 x 200 cm and 120 x 250 cm, it continued its true revolution in the ceramic industry and in the architecture, construction, and furniture markets.

In 2022, another historic milestone was achieved: the purchase of its second super compactor, reaching the status of the only company in the Americas with two such machines. This pioneering vision allowed the company to expand its Superformats lines with sizes of 160 x 160 cm and 160 x 320 cm.

Sustainability

Its commitment to the environment is aligned with its production processes. Last year, in addition to reducing its total electricity consumption by 17%, it adopted the Greenhouse Gas Protocol (GHG Protocol), a globally recognized standard for measuring greenhouse gas (GHG) emissions, with the aim of improving the accuracy and credibility of environmental data related to atmospheric emissions.

What's more, 92.5% of the waste generated in factories was used for noble purposes, such as reuse or recycling; the remaining 7.5% was sent to landfills or incineration. Forty-five tons of organic waste were also collected and disposed of, equivalent to savings of more than 300 trips between São Paulo and Rio de Janeiro in CO₂ emissions. Biomass, a renewable, cleaner, and more efficient fuel that also reuses waste from the wood industry, accounts for 17% of the energy matrix.

In accordance with the National Solid Waste Policy, the company has a Reverse Logistics Plan, which measures the amount of packaging invoiced by state in Brazil. Last year, it offset 32% of this volume through recycling credits.

www.rocaceramica.com.br

www.incepa.com.br

www.grupolamosa.com

@rocaceramicabr | @incepabrasil

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