Large format 56x100 and new SOFT texture from Carmelo Fior promise to be highlights at Expo Revestir 2025
2/13/2025
The “SOFT” texture provides a softer sensation, a velvety touch, leaving a more welcoming and cozy “air”

The company's biggest highlight is the launch of the new format of ceramic coverings in the size 56x100, and also the new SOFT texture, a solution that combines elegance, modernity and versatility for walls.
Developed to meet consumer demands in LARGE FORMATS, we are launching 23 models in the new 56x100 format, inspired by great successes in marble and concrete. Ideal for residential and commercial environments, they offer a sophisticated and uniform look. Fewer joints, greater spaciousness and modernity are the main reasons for seeking these products.
The “SOFT” texture provides a softer sensation, a velvety touch, leaving a more welcoming and cozy “air”. It is ideal for kitchen walls, bathrooms and covered outdoor areas, bringing spaciousness to the environment.
According to Rodrigo Battistini, product development manager, “each year we seek to expand our presence in the market, meeting the growing demand of our audience, who are looking for products that combine trends and cost-benefit.”
THE Carmelo Fior It also brings new features and more varieties of products in existing lines, such as rectified polished coverings, produced in the Arielle and Pisoforte units, further expanding the options for those who value quality and beauty in the details.
All launches and other products we have in line in other formats, textures and brands will be available in more than 600m2 of our stand, in March, at Expo Revestir 2025.
With a consolidated trajectory in the national and international market, we have been committed to delivering products that transform dreams into environments for over 35 years, always focusing on sustainability and the satisfaction of our customers.
Visit us at Expo Revestir 2025 and see what we have prepared for you!
Ceramic Services Carmelo Fior at Revestir 2025:
Venue: São Paulo Expo
Address: 04329-900, Brazil
Booth Carmelo Fior : D35 and D36
Date: March 10-14, 2025
Opening hours: Monday to Thursday from 9am to 7pm and Friday from 9am to 5pm
About Ceramics Carmelo Fior
Ceramics Carmelo Fior is a family business founded in 1989 that has been operating in the ceramics sector for 35 years, aiming to produce floors and tile for the domestic and foreign markets. The company has 5 ceramic brands: Cecafi, Fioranno, Idealle, Arielle and Pisoforte; and two brands of vinyl flooring: VinilForte and VinilDesign; 5 manufacturing units and production capacity of 8,700,000 m² per month. For more information, visit the website: www.carmelofior.com.br
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