Greenplac confirms participation in Expo Revestir 2024

In line with the future of consumption and the main trends in the furniture sector, Greenplac is presenting its 2024: Timelessness concept at Expo Revestir. "Design for all spaces, for all times. Design that lasts".

This new direction that the company has set for 2024 brings a global conviction about valuing time and silence, more conscious consumption and quality over quantity.

"This behavioral path results in a sensitive feeling that our choices in general, including for our homes, need to last longer. In order to deal with this consumer scenario and the predicted trends in our segment, we believe that valuing time and simplicity leads us to this broad concept of ATEMPORALITY," explains Laís Carelo, marketing manager.

In the 160m² of its stand at Expo Revestir, Greenplac is inviting visitors to experience topics that are widely discussed in the main international consumer forums. In one of the themes inspired by this year's creative concept, "resisting time", Greenplac proposes an immersion in digital capsules that allow guests to reflect on what it means to be timeless, from the point of view of architects, designers, artists, history professors and woodworkers. In another theme, "more conscious choices", the brand defends the idea that quality is above quantity and promotes a space for trade fair visitors to sign their name in their own Greenplac product selection box.

Still within this concept of timelessness and betting heavily on the above themes, the company will present Duo Maderatto to the market, a duo of traditional, elegant, sophisticated, classic and timeless woods as the brand's exclusive launch: Ipê Guarani and Jequitibá Silvestre.

The two launches bring the beauty and naturalness of medium-toned woods with a texture that is increasingly close to natural. "We believe that with these two shades of native Brazilian wood, based on face-to-face research with our customers, we will meet the demand of the architectural and design furniture segment in line with the future concepts of intelligent and sustainable consumption, classic and timeless," adds Laís.

According to Sandra Somacal, national sales manager, Greenplac seeks not only to adapt, but to anticipate market demands, looking for products that are in fact assertive, such as the Matiz line, one of the lines with the greatest growth potential, she points out. "It's very important to analyze trends in furniture design when developing and launching products, but being attentive to the needs of the market moment is, in fact, fundamental for the performance of the launches in the portfolio to be positive," says the national commercial manager.

"We always do research with our customers before presenting and including new products, in a well-defined and strategic way for our product catalog. We, as well as our clients and end consumers, believe in the potential of the classic and timeless for 2024, and along with this bet, the renewal of traditional Brazilian woods." concludes Sandra.

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Duo Maderatto - A duo of woods that complement the Greenplac portfolio, with warm medium wood tones.

Decoration trends are often marked by a balance between classic and contemporary, with a focus on naturalness and comfort. Medium wood tones alone are considered timeless and stand out for their elegance.

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Ipê Guarani - Natural Line

Ipê wood is a precious gem in the world of interior design because of its beauty and

naturalness that the species adds to the environment. Originating in tropical forests, this wood is native to Brazil and has gained a significant place in interior design and decoration projects. It is one of the most sought-after woods internationally, due to its quality and style.

Ipê Guarani, a new addition to Greenplac MDF's natural line, pays homage to the Ipê species and features a linen design with nuances of gold, amber and soft brown details with a unique classic aesthetic. This pattern makes it possible to create spaces in the most different decorative styles, ranging from a more classic, rustic to contemporary design.

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Wild Jequitibá - Natural Line

Considered the largest native tree in all of Brazil, Jequitibá wood is a natural treasure that carries

with the richness of Brazilian biodiversity. This is a traditional wood rich in details in its cathedrals of soft movements that stand out in interior design, giving sophistication and naturalness to environments.

Greenplac MDF's Jequitibá Silvestre pattern is characterized by its warm brown color and design that preserves the original wild characteristics of Jequitibá wood. Combined with the Legno texture, which resembles natural wood veneers, this pattern provides environments with an elegant and timeless design, meaning it will remain classic for many years to come.

Industry - 5 years driving the state of Mato Grosso do Sul.

Since its inauguration in 2018, Greenplac MDF has established itself among the main players in the segment, maintaining the essence of family business tradition and simplicity, with its roots in the countryside. In the five years it has been operating, it has won important recognition for its products, which have already received national and international awards - such as the Essenziale line, with an award-winning plate at Interzum, Germany's largest trade fair, as well as other high-profile seals such as the POPAI Award, IF Design, the Oscars of Design and the ADC Award - International Community of Architecture and Design.

After having a strong presence at the biggest design and architecture fairs in the country, Greenplac was also recognized for its pioneering spirit with the Gran Colar do Mérito Industrial award from the Federation of Industries of Mato Grosso do Sul. The achievement recognized all the economic and social development that the company has brought to the city of Água Clara (MS) and the region. Since the start of operations, it has more than doubled the number of direct and indirect jobs in the region, by valuing and prioritizing local hires.

Today, Greenplac has a modern industrial plant, with high-tech equipment and a trained workforce, enabling excellent production performance. Guided by ethics and commitment, Greenplac values and encourages integrity and transparency in all relationships with its network of partners, customers and professionals who use its raw materials.

Today, Greenplac sells its products at hundreds of points of sale and in the country's largest furniture centers, and is dedicated to social and environmental responsibility actions with seriousness and true commitment - such as reforestation programs - FLORA TIETÊ and FLORA MS, Instituto Resgatando Vidas, Horta Green and Circular Design Projects.

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