Greenplac MDF launches new texture and classic collection at Expo Revestir 2025

Recognized for being a new, modern industry with solid and sustainable growth, Greenplac MDF has already won two international awards for its stands at leading trade fairs. Consolidated as a defender of classic and timeless design, Greenplac is planning even more direct interaction with the public at its 168m² stand at Expo Revestir 2025 and is announcing the official launch of a new texture and seven patterns for the Classics Collection during the event.

Greenplac's marketing manager, Laís Carelo, points out that to be classic is to be timeless and comments: "In the Classics Collection, we present a special selection of unicolors, woods and a new texture designed to last in decoration. As we move towards more conscious consumption and the appreciation of durability becomes essential, the Classics Collection stands out as a contemporary and timeless symbol."

For Greenplac, having its launches remain on-trend and coexist in the environment in a contemporary way, even with the passage of time, is a characteristic expected of future consumers. "We're going to present a new classic and contemporary texture, five essential colors and two timeless woods to complement the Greenplac portfolio. I believe that in every style, there will always be a classic to highlight, destined to make up different project personalities and resist the seasons." adds Laís, marketing manager.

Product development at Greenplac is always carried out in partnership between the sales, marketing and production departments, taking particular account of feedback from direct research with customers, opinion formers and professionals in the interiors segment. Valmir Souza, Managing Director, says: "We're going to take part in Expo Revestir once again. For us it's an excellent opportunity to share with our direct clients the feedback and acceptance of our new collection by the professionals present. This event is a national benchmark for trends in architecture and design, but commercially, it's a great opportunity to further strengthen our proximity to customers, understanding their needs and expectations."

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Discover the new Collection

New Lizze texture

The balance between textured, satin matte and super matte. A micro finish that is soft to the touch, resistant and non-reflective are the main characteristics of this new texture.

Essential Unicolors

-Aria - Associated with purity, but with a softer and more welcoming approach than pure white, the off-white Aria pattern is a neutral and indispensable shade in decoration to soften environments or even propose an elegant monochrome look.

-Giardino - The softness of this green shade comes to life even more in the Lizze texture. This color represents the garden indoors and offers feelings of calm and tranquility. Harmonizing easily with neutral tones, the Giardino pattern blends in well with different projects.

- Greige - A discreet combination of beige and grey, the Greige pattern is on the list of the main colors sought after by architects and designers. Characterized by its balance between the coolness of grey tones and the warmth of beige, it is the choice for contemporary, sophisticated and timeless spaces.

- Lago - The blue color that was missing from the palette of soft, timeless tones. The Lago pattern gives rooms a serene atmosphere. With its grayish blue hue, it is ideal for creating relaxing spaces, perfect for bedrooms, living rooms and kitchens.

- Vitra - An indispensable color for many projects, the shade of this Vitra pattern is close to the classic crystal grey, perfect for long-lasting projects.

Eternal Wood

- Romani Walnut - In a golden brown hue, with the linen and deep characteristics of classic walnut, this pattern stands out in furniture with almost artisanal precision when applied on a large scale, including on walls and ceilings. It also looks great in corporate spaces.

- Avenna Oak - Elegant in its serenity, this natural oak renews this traditional choice of classic wood. The Avenna pattern features native characteristics of the species that is highly prized in Brazilian decor. In a warm light shade, with soft veins ranging from beige to light brown, it adds warmth and sophistication to rooms, creating an immediate connection with nature.

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