NEWS

Grupo Cedasa participates in the 22nd edition of Expo Revestir

Published in

4/3/2024

Highlights include the launches of all the brands and Helena Porcelanato, with the Memories Collection.

Grupo Cedasa, made up of the Ágata Cerâmica, Cedasa, Helena Porcelanato, Lorenzza, Majopar and Vista Bella brands, with over 30 years of tradition in the flooring and wall covering industry, is honored to be taking part in the 22nd edition of Expo Revestir, the main trade fair for the segment in Latin America.

On this occasion, Grupo Cedasa will present the launches of its renowned brands, highlighting Helena Porcelanato with its exciting Memories Collection. The Albero, Essenziale, Marmo, Metropoli and Minerali lines delve into this universe, capturing the unique essence of each vivid experience. The Memories Collection celebrates the moments that shape us, designed to integrate and promote light and sophisticated environments. Each piece in this collection is a time capsule, a narrative that echoes the uniqueness of moments that have shaped our identity. From the deep roots that anchor our essence, to the enchanting blooms that reflect our present, and by exploring our memories we discover that together they create our history and make us who we are.

Memories Porcelain Tile, the product celebrated by the collection's name, was inspired by the majestic Calacata Gold Marble. The stone originated in Italy, but has already won over the world for its beauty.

The Group will present its Premium Line, which offers customized solutions for commercial and residential projects. With one of the largest and most modern 4.0 floor and wall tile industries in Latin America, the brand seeks to create products that not only meet technical needs, but also resonate emotionally with customers. The highlight of the range is Cedasa's Olympus ceramic - according to Greek mythology, Mount Olympus was the home of the gods. It was here, behind the clouds, that the craftsman god Hephaestus built a palace to house the main deities of Greece. On the other hand, Mount Olympus is a real place, the highest point in Greece, at 2,917 m above sea level.

Inspired by natural beauty and contemporary design, Ágata Cerâmica brings the essence of natural elements to interior spaces. Its meticulously crafted collections use authentic materials, soft textures and a color palette that conveys serenity and sophistication. The brand's highlight is Lunar Ceramics - inspired by the majesty of outer space and evoking the mystical atmosphere of the moon and stars. The color palette of Lunar ceramics ranges from soft, ethereal tones to intense, dramatic nuances. The black background is reminiscent of the night sky, while the bursts of silver, gold and white evoke the brilliant light of the moon - it is available in a 56x113 format and a polished finish.

The group is also presenting the launches of the Lorenzza brand, the highlight of which is the Marmo Bronzo ceramic - inspired by the Italian Bronze Armani marble - with graphics in shades of brown, with veins that vary from delicate white to subtle beige. The piece is available in 74.5x74.5 and 56x113 formats, with a polished finish.

In addition to these brands, Grupo Cedasa will also be presenting new products from Vista Bella and Majopar, complementing its participation in Expo Revestir with a variety of innovative and exciting proposals for the flooring sector.

SERVICE

https://grupocedasa.com.br/

https://www.instagram.com/grupocedasa/

https://helenaporcelanato.com.br

https://www.instagram.com/helenaporcelanato/

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Joint Event

International Forum of Architecture and Design

Simultaneous Event

International Forum of Architecture and Design

Organization

Nurnberg Messe

Official Agency

Via HG Tourism

Official Carrier

Via HG Tourism