Grupo Elettromec takes part in the 22nd edition of Expo Revestir

A leader in the premium and luxury home appliance segment, the Elettromec Group is taking part in the 22nd edition of Expo Revestir, Latin America's largest coatings and finishes fair, which will take place from March 19 to 22, 2024. A benchmark in the architecture, construction and interiors market, the fair features major exhibitors who will be bringing the latest news and trends in the sector over the four days of the event.

This year, the Elettromec Group has a 150 m² stand, which will be filled with products from its umbrella brands: Elettromec Falmec, aimed at the luxury market; Invita, aimed at the premium segment; and Falmec, a luxury brand whose products are distributed in Brazil exclusively by Grupo Elettromec.

In addition to the products that are already part of the portfolio, the stand will feature major launches from the three brands, as well as activations and novelties that promise to bring the public an immersive and engaging experience in high-end appliances.  

Elettromec, which in September last year further expanded its mix with the highlight being the new category of products with WiFi connection, promises to deliver even more technology in its launches, making the kitchen an increasingly intelligent environment connected to the rest of the home. The participation of chef Fernando Consoni, brand ambassador for Elettromec and participant in the 2019 edition of Masterchef, is confirmed and aims to demonstrate all the versatility of the equipment with a quick tasting menu for visitors.

Falmec, the Italian brand distributed exclusively by the group here in Brazil, also arrives at the Revestir fair with new products in its catalog, making up the space in combination with the Elettromec solutions, showing the synchronicity between the two brands and the various possibilities that the design of its products is capable of delivering, in addition to high performance and technology.

Invita, the group's youngest brand, which was presented to the public at the 2022 edition of Expo Revestir, has its own space presenting its product mix and great news through surprise activations, which bring all the usability of the equipment to the public at the fair. For this year, Invita aims to grow its portfolio with portable products that expand to environments beyond the kitchen, making up the various spaces in the home with their authentic and contemporary identity.

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