With the aim of training students to apply the principles of Service Design and AI for retail design to meet the needs of the market and users by developing design solutions and strategies that integrate various types of services, the European Institute of Design in partnership with Expo Revestir is bringing two new courses to the next edition of the largest coatings and finishes fair in Latin America - which takes place between March 19 and 22 at the São Paulo Expo - whose main objective is to explore innovative ideas and practical tools for integrating design strategies aimed at providing memorable and effective experiences.

Aimed at Directors, Marketing and Communication Managers, Specifiers, Architects and Designers at the start of their careers or not, as well as students, the Strategic Design and Services for Retail Design with Expo Revestir course has classes that take place online and live and offer practical approaches to applying the concepts learned, such as real case studies and practical exercises, and has a total workload of 36 hours.

The methodology offers a combination of theoretical presentations, steakholder mappings, future trends and industry challenges, as well as practical case studies and group exercises where students are constantly challenged to actively apply the principles learned in real-world contexts, developing valuable skills that can be immediately applied in their careers. At the end of the program, students will have the chance to consolidate their learning in a final projeto , where they can apply the knowledge they have acquired to solve a real interior design challenge under the guidance of IED instructors.

The Strategic Design and Services for Interior Design course with Expo Revestir offers a valuable collaboration with the largest coatings and finishes fair in Latin America, which provides an environment conducive to immersion in this creative and innovative universe, offering students a comprehensive and practical perspective on the possibilities and challenges of the market. In addition to all this, the partnership with Expo Revestir also offers privileged access to exclusive industry insights and resources, where participants will have the chance to interact with leading industry professionals, explore the latest trends in coatings and finishes, and establish meaningful connections that can boost their careers in the field of interior design. And as a special condition, visitors who register at the IED stand during Expo Revestir will receive a 10% discount on the total cost of the course.

The AI for Retail Design course with Expo Revestir represents not only a technological evolution, but a profound transformation in the way projects in the sector are conceived and executed, and is designed to enable participants to exploit the full potential of AI to drive innovation and creativity in retail design, with the practical application of AI tools not only optimizing processes and decision-making, but also paving the way for more personalized and adaptive approaches, in line with the demands and expectations of the contemporary market.

Aimed at professionals and students, architects, designers in general, advertisers and retail professionals interested in exploring the transformative potential in their projects, the methodology offers a comprehensive and effective learning experience combining theoretical and practical approaches, where three main pillars will be structured, being the exposition of concepts, practices with AI platforms and the exploration of finishing and construction materials. During the lectures, for example, participants will have the opportunity to understand the theoretical foundations of AI applied to retail design, in order to assimilate key concepts that will guide future practices. In practical classes, students will put all the knowledge they have acquired to the test by using different AI platforms. At the end of the course, members will be asked to develop a graphic projeto that demonstrates their ability to apply the concepts and techniques learned during the program.

The course is 20 hours long and visitors who register at the IED stand at Expo Revestir will receive a 10% discount as a special condition. The partnership with Expo Revestir also provides privileged access to industry insights, connecting course participants with leading professionals and trends on the interior design and retail scene.

Strategic Design and Interior Design Services

Investment: 6 installments of R$510.00

When: May - 08, 13, 15, 20, 22, 27 (there will be no classes on the 29th, the day before Corpus Christi)

June - 03, 05, 10, 12, 17, 19 - Mondays and Wednesdays, from 7pm to 10pm

Format: Online - synchronous

Workload: 36 hours

Date: 08/05 and 19/06

Format: Online - synchronous

Venue: IED SP: R. Maranhão, 617 - Higienópolis, São Paulo |

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AI for Retail Design

Investment: 6 installments of R$ 387.50.

When: 04/06, Tuesdays, from 18:30 to 22:30                            

Format: In person                                                                                                      

Workload: 20 hours                                                                                        

Location: IED SP: R. Maranhão, 617 - Higienópolis, São Paulo                                                                                                                                      

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About IED

With almost 60 years of history and inaugurated in Brazil in 2005 in São Paulo and in Rio de Janeiro in 2014, IED ranks as the best design school and the only one entirely dedicated to the subject in Brazil. It offers undergraduate, extension and postgraduate courses, as well as workshops and academies. The IED has 58 years of international history to its name, with 300 postgraduate courses, more than 10,000 students a year, 3,000 teachers at its headquarters and more than 100 undergraduate course titles, attended by more than 100,000 former students of 100 different nationalities.

Press info: Patricia Buarque &Conexões

Patricia Buarque: 11. 98179 9491 | patricia@patriciabuarqueconexoes.com.br

Gabriel Teixeira: 11.98612 7390 | gabriel@patriciabuarqueconexoes.com.br

Mariana Lago: 11.99475 2650 | mariana@patriciabuarqueconexoes.com.br

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