Kohler reaffirms institutional attributes during participation in Expo Revestir

After celebrating 150 years of bold ideas during Expo Revestir 2023, Latin America's largest wall and floor coverings and finishes fair, Kohler is presenting the 2024 edition with a reaffirmation of the brand's main attributes - design, quality, technology, innovation, well-being and sustainability, which are translated to visitors through sensory experiences.

The investment is part of Kohler 's expansion strategy in Brazil and Latin America, which have proved to be priority production hubs by offering products with added performance and design, in line with local market preferences and global trends. "Our growth in Brazil has been solid and consistent, thanks to the opening of stores and operations in new sales channels," says Alexandre Pavão, general director of Kohler Brazil.

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The stand

The projeto stand, which spans more than a thousand square meters and is divided into two streets, pays homage to the pillars of Kohler products (matte colors, technology, performance and design) through displays of functional showers and taps, smart bathrooms, kitchens and bathrooms, as well as an installation by artists Deby Oizerovici and Gaby Schattan, from By Gabs.

" Kohler has a history of partnering with artists and designers at major world events and we follow the same premise of supporting art here in Brazil," points out Ana Paula Passarelli, Head of Marketing for Latin America. In addition, the use of natural and quality materials, such as stone and natural vegetation, combined with the use of water as a key element, stimulate an atmosphere of calm and well-being on the stand.

The space also has a creative arena, where the public will take part in talks on architecture and design. Relevant names in the market will bring their attentive eye to various topics, such as Corporate Architecture (Pitá Arquitetura); Contemporary Lighting (Nicole Gomes); Design and Inclusion (Rapha Preto); Social Media (Pinterest); Art and Design (By Gabs), among others.  

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Products

Kohler hopes to expand its product portfolio in the Brazilian market and Expo Revestir is the stage to present launches with premium design added to quality materials. This means that Kohler is continuing to grow in Brazil with leadership driven by innovation.

Statement and Anthem

The Statement and Anthem collections from Kohler represent a true evolution of bathing. The Statement shower system offers a luxurious multi-sensory bathing experience, allowing users to immerse themselves in a relaxing atmosphere, as well as total control over water temperature and flow.

The products in the collections include a new range that includes hand showers, body sprays, ceiling showers and drench showers, which, when used with Anthem valves and controls, can each be adjusted independently to achieve the desired temperature and water flow, with options including a soft, warm spray from the ceiling shower and a strong, warm massage from the hand shower.

The Anthem control and Statement shower collection are available in two contemporary finishes to easily adapt to and enrich any bathroom expression: Polished Chrome and Matte Black.

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Vive Collection                                                                      

The Vive collection features graceful lines, imitating the fluidity and movement of water to create a sculptural aesthetic in the bathroom. The collection, produced in Brazil for the local market, includes a two-piece toilet, a rectangular bowl and an oval bowl that also comes in a delicate design. Vive is here to innovate and inspire the rooms that are currently gaining the most attention: bathrooms. The importance of this environment has been observed in recent years, and it comes to represent the Art of Expression through functionality. Inspired by neo-modern architecture and Zaha Hadid's London Aquatic Center, the idea for the collection resonated. The movement of water as a key element for shapes on fluid surfaces with thin edges.

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Numi Basin 2.0

The big news on the scene is the Numi 2.0 basin, powered by Alexa, with speakers and UV LED lights for sanitizing, as well as allowing you to listen to music, control features by voice command, have a heated seat, automatic self-sanitizing hygienic shower, pressure and temperature control that provide maximum comfort, Numi was the star of CES in Las Vegas in January 2023.

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