Lorenzetti wins Golden Megaphone award for its stand at Expo Revestir

Lorenzetti was awarded the Golden Megaphone at the Live 2025 Awards, in the "Service at Trade Fairs" category, for the stand it presented at Expo Revestir 2025. The award recognizes brands that stand out in creating relevant and memorable experiences. The award ceremony took place on July 31 in São Paulo.

Designed by the TSBetc agency, the company's stand at the fair stood out for its functional design, consultative service and presentation of launches focused on comfort, innovation and sustainability. The immersive experience offered to the public was one of the differentials that won over the Live Award jury. "The recognition reinforces our commitment to excellence in our relationship with the public, whether at the point of sale, in the media or at events. Expo Revestir is one of the most important moments of the year for us and we sought to offer an experience that was welcoming, informative and inspiring for all visitors to the stand," says Paulo Galina, Marketing Manager at Lorenzetti.

Renato Amaral, CEO of TSBetc, notes that signing three consecutive stands for the company - Expo Revestir, Feicon and Construsul - is proof of the strength of a partnership built on purpose, trust and strategic alignment. "Each projeto brought unique challenges, new solutions and the same commitment: to transform brand objectives into relevant and coherent experiences for the public. This consistency is the result of deep understanding and care in every detail. When all this happens, recognition comes. Winning the Golden Megaphone is proof of this. May new projects come from this partnership," says Amaral.

Zion Seal Consultoria was responsible for organizing the Live Awards and voting took place online via the event's official website. In all, more than 100,000 votes were cast by industry professionals.

Text: Redação Revista Anamaco

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