Marcos Wanders for LAUFEN: poetic design for bathrooms. More possibilities with The New Classic

LAUFEN presents The New Classic bathroom collection with ceramic textures, sophisticated colors for sanitary ware and metals, as well as refined accessories. These new features allow designers to create spaces that are not only functional but also perceived as poetic or romantic retreats, meeting the most exclusive aesthetic requirements.

With The New Classic bathroom collection, professionals can create spaces that feel like poetic or romantic retreats—meeting unique aesthetic demands.

In the world of high-end bathrooms, professionals are increasingly finding customers looking for something extraordinary. Whether in luxury homes or exclusive hotels, there is growing demand for environments that transcend the conventional and function as true works of art. To meet these sophisticated demands, LAUFEN now offers the possibility of adding poetic textures, in the form of relief, to the shelves of the sinks in The New
Classic collection.

This gives the pieces new visual and tactile depth and opens up opportunities to design high-end bathrooms that go far beyond the ordinary. In creating these decors, Dutch designer Marcel Wanders—world-renowned for his poetic and imaginative designs—exploited the full potential of Saphirkeramik, the technical expertise for which LAUFEN is renowned.

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The three ceramic reliefs — Ornamental, Bohemian, and Cosmopolitan — blend harmoniously with different styles and environments. Cosmopolitan features an architecturally inspired design with clean, precise lines. Subtle and versatile, it is ideal for contemporary and urban concepts, lending an elegant and modern atmosphere to the bathroom.

Bohemian, on the other hand, brings a spontaneous naturalness that charms with its artisanal character. This more experimental and relaxed style appeals to those who prefer a simple and authentic aesthetic.

Ornamental combines traditional elements with elaborate details, appealing to those who appreciate a classic, elegant style and pay attention to the smallest details. The embossed sinks are available exclusively in glossy white.

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Colors expand creative freedom
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In addition, the ceramics in The New Classic collection—which include sinks, toilets, bidets, and accessories—are also available at
in a matte white version. This option further expands the creative possibilities of the collection: matte white conveys a soft and harmonious elegance.

Compared to glossy surfaces, it reflects less light and has a velvety texture that is soft to the touch. As a result, it is perceived as relaxing and welcoming, blending perfectly with materials such as wood, natural stone, concrete, and metal, as well as the matte white Sentec mineral material used in the collection's bathtub. Matte surfaces also have the advantage of being less susceptible to fingerprints, water stains, and small dirt particles.

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A touch of luxury

More creative freedom is also provided by the new color for metals: matte gold. Faucets in this subtle gold tone reinforce the special and exclusive atmosphere that many customers desire. In everyday use, the high-quality PVD finish demonstrates durability and resistance. In addition to being a visual highlight, the faucets impress with their precision finish, high functionality, and ease of cleaning.

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Functional elegance

The New Classic collection is complemented by elegant accessories in Saphirkeramik, which perfectly combine design and practicality for everyday use. One example is the new toilet paper holder with integrated shelf, ideal for storing personal items such as cell phones or small hygiene items—a welcome additional benefit in the contemporary bathroom.

LAUFEN's attention to detail is evident in the fact that the metal roller holder is also available in matte gold, matching the new faucets. Another new feature is the ceramic soap dispenser, in line with the collection's characteristic aesthetic, maintaining beauty and functionality even with daily use.

Together with the accessories already introduced—such as ceramic shelf, toothbrush holder, soap dish, and toilet brush holder—a complete, elegant, and functional concept is formed. This set adds sophistication to The New Classic bathroom down to the smallest details, bringing a touch of luxury to everyday life.

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