Technology ensures more resistant vinyl flooring for environments with heavy foot traffic

Designed especially for areas where many people walk, such as gyms, restaurants, office buildings, restaurants and stores, Finottato's new line of vinyl flooring offers an additional decoration and finishing option for environments that require special attention to the tile. The product will be launched at Revestir in São Paulo.

With colors and details that make environments more elegant and cozy, the new line has a major difference compared to other vinyl flooring options. The so-called use layer - a transparent and resistant PVC layer that increases the product's durability - is 0.55 millimeters thick. Lines suitable for spaces with less movement of people, mainly residential areas, have a layer thickness of less than 0.3 millimeters.

In addition, the product stands out for its reduced thickness - 2.5 mm, compared to the traditional 3 mm, which reduces the cost and makes the product more competitive for larger projects. The new line complements the brand's portfolio, which already includes residential and corporate solutions.

 As well as being more resistant to wear and tear caused by the movement of people, the 0.55 mm wear layer simplifies maintenance and improves the acoustic efficiency of the floor. "The new line meets market demand for products that combine technical performance and economic viability," explains Alexandre Palhares, Finottato's Commercial Manager. "We want to consolidate vinyl as an intelligent alternative to other tileoptions." Durability is the highlight of another of the company's launches - Quadratta Pro Marmorizado. Also with a wear layer of 0.55 mm and a thickness of 3mm, the tile explores the timelessness of marble in two styles: the classic, with delicate gray veins, and the modern, with deep nuances and striking golden veins, exudes grandeur and recalls the robustness of natural stone.

FULL LINE

In addition to these products, those who visit the Finottato stand will see new products from the Vital, Imponente and Nativa lines, which have been given 10 new colors, inspired by the authenticity of natural wood. With varied tones and designs rich in detail - striking veins and knots -, these new options bring personality and depth to environments, whether as the protagonist or background.

The 23rd edition of Expo Revestir, Latin America's leading coverings fair, takes place from March 10 to 14 at the São Paulo Expo. With more than 300 exhibiting brands, the event brings together architecture, engineering and design professionals in search of innovations for challenging projects.

In the 2024 edition of Revestir, Finottato had a significant performance, strengthening its presence at the event. For 2025, the company is projecting even better results and aims to quadruple the volume sold at the previous edition. To this end, the company will be carrying out special sales activities for visitors to its stand during the fair.

Repeating the success of recent editions, Finottato's stand will feature a moodboard, an interactive tool that allows visitors to explore different combinations of colors, textures and finishes. The idea is for architects, designers and other professionals to try out the new options offered by the brand, creating personalized compositions.

"Finottato is coming to Revestir 2025 with an even more complete portfolio. In addition to the new lines, we have expanded our collections with new color options. Our goal is to offer solutions that combine aesthetics, resistance and versatility," says Rafael Roecker, Product and Supply Manager.

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