Portobello presents 2024 launches with an emphasis on large formats
16/2/2024
The Nomad and Opus launches are marble-inspired surfaces, with products for the whole house. The new collection will be presented to the market during Expo Revestir 2024.
The Nomad line recreates a new marble, timeless and with an intense personality, using different types of breccia, a typical characteristic of rocks in various caves around the world. Available in 90x90, 60x120 and 120x120 formats for large format surfaces, Nomad has a striking aesthetic, submerged in neutral tones. Its visual strength is softened by the chromatic balance, making it the ideal marble for an essential home, providing unpretentious sophistication in warm, neutral tones.
Opus is inspired by the timeless essence of the rarest Calacatta marbles, exploring their black and white nuances. The line seeks to capture the memory of organic shapes that intertwine and merge into large blocks. Opus is the result of human audacity in selecting what is aesthetically beautiful to the eye, transforming the beauty eternalized by nature into a reference for porcelain tiles. The range is available in 90x90, 60x120 and 120x270 formats for Lastras, as well as 120x120 and 160x160 for large and super-sized surfaces.
ABOUT PORTOBELLO
The leading retail brand in the segment, with more than 150 Portobello Shop stores offering a complete solution in wall and floor coverings and accessories, operations in the main national Home Centers and services for projects and major construction projects, as well as exports to more than 60 countries. The integrated retail model guides the company's strategy and is fully practiced in the Portobello Shop network through a differentiated shopping experience, both in stores and in digital environments, with a focus on architectural professionals, a unique logistics system that provides better quality delivery directly to the end consumer and innovative products and systems with the brand's contemporary design.
Its design and innovation positioning is enhanced through Officina Portobello, which offers porcelain tile furniture for every room in the house, and by pioneering the production and sale of porcelain tile slabs. The strategy of democratizing design is exercised through the Pointer brand, initially distributed in the northeast of the country and currently in the process of national expansion. Two production units, a factory in Tijucas (SC), with state-of-the-art production technology, and a factory in Marechal Deodoro (AL), with dry production designed to enhance sustainability in the processes, guarantee the group's production of around 40 million meters per year. Outsourcing complements the product mix offered by the brand.