Buyer Projeto holds over a thousand meetings during Expo Revestir, expected to generate US$ 37.5 million in new business

Anfacer (National Association of Ceramic Tile, Sanitary Ware and Related Products Manufacturers), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), promoted another edition of the Buyer and Image Projeto during Expo Revestir 2025. Recognized as the largest coatings and finishes trade fair in Latin America, the event was held from March 10 to 14, 2025, at the São Paulo Expo, in São Paulo.

The agenda of the Buyer Projeto took place over four days of the event, resulting in more than a thousand business meetings with Brazilian manufacturers of ceramic tiles and sanitary ware. The estimated amount of business done during the fair was US$ 13.9 million and the expectation for the next 12 months is more than US$ 23.6 million.

The aim of the initiative was to strengthen the ceramic tile production sector and facilitate closer ties between the Brazilian industry and international buyers from 25 countries: South Africa, Argentina, Barbados, Chile, Colombia, Ivory Coast, Costa Rica, Curaçao, El Salvador, United Arab Emirates, Ecuador, Guatemala, Guyana, Honduras, Jamaica, Japan, Panama, Paraguay, Peru, Portugal, Dominican Republic, Saint Lucia, Trinidad and Tobago, Uruguay and Venezuela. This was the 17th edition of the Buyer Projeto held during the fair.

Export

Brazil is a major player in the world ceramic tile market, being the third largest producer, third largest consumer and sixth in the export ranking.

In 2025, Brazilian exports totaled 85.9 million square meters, with South America (48.5%) and North America (27%) as the main destinations.

About Ceramics of Brazil: Created in 2001, the sector projeto for the Brazilian ceramics industry, Ceramics of Brazil, is promoted by Anfacer (National Association of Manufacturers of Ceramics for Tiles, Sanitary Ware and Congeners) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), with the aim of promoting Brazilian exports of ceramic tiles and sanitary ware, supporting the Brazilian ceramics industry in its efforts to enter foreign markets. More information: ceramicsofbrazil.com

About ApexBrasil: The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve these objectives, ApexBrasil carries out a variety of trade promotion activities aimed at promoting exports and adding value to Brazilian products and services abroad, such as prospective and trade missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to get to know Brazil's production structure, among other business platforms that also aim to strengthen the Brazil brand.

The agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, with a focus on strategic sectors for developing the competitiveness of Brazilian companies and the country.

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