Proteforte Revolutionizes Floor Protection in Civil Construction with Exclusive Technology

Reinforcing its position of absolute confidence, Proteforte brings Wanderlei Silva on board as brand ambassador. The goal is to connect the world champion's history of strength and endurance with the robustness of our products. Just as Wanderlei is the eternal "tough guy" of the ring, who never backs down from a challenge, Proteforte has established itself as the "tough guy" of technical protection for construction, resisting with vigor and ensuring the integrity of floors where common solutions often fail.

With its exclusive technology, Proteforte offers significant advantages that promise to transform the way builders, contractors, and industry professionals protect floors during work. Unlike conventional solutions such as cardboard, plastic tarps, or bubble wrap, which often fail to provide adequate protection against impacts, scratches, paint splashes, and moisture, Proteforte is designed to withstand the harshest conditions on a construction site.

Exclusive Technology and Competitive Advantages. Proteforte's superiority lies in its innovative composition:

● High-Strength Material: Developed with paper scraps in its composition, Proteforte offers exceptional resistance to tears, punctures, and abrasion, withstanding heavy traffic from workers, wheelbarrows, and equipment.

● Superior Impact Absorption: Its unique structure is capable of dissipating impact energy, effectively protecting floors such as porcelain, wood, laminate, vinyl, and noble stone against falling tools and materials.

● RU and Anti-instability: Proteforte's surface is moisture resistant (RU), preventing liquids such as water, paints, and solvents from staining or damaging the floor. In addition, its application keeps the floor flat, increasing safety in the workplace and preventing accidents.

● Reuse and Sustainability: One of Proteforte's key differentiators is its durability, allowing it to be reused in multiple projects. This reduces long-term costs and decreases waste at construction sites. The brand is FSC (Forest Stewardship Council) certified, an international seal that attests to environmental, social, and economic responsibility in the management of raw materials.

● Easy Application and Removal: Lightweight and flexible, Proteforte is easy to cut, apply, and remove, optimizing staff time and leaving no residue on the floor.

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"The development of Proteforte was motivated by the clear market need for a floor protection solution that was truly effective and reliable," says Bruna Hörlle, Director of Proteforte. "We invested in research and development to create a technology that not only protects our customers' investment, but also provides the strength needed for everyday construction."

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Meeting with the Ambassador

On Wednesday, March 11, in the afternoon, Proteforte will welcome brand ambassador Wanderlei Silva to its booth for interviews and photos with visitors to the fair.

About Proteforte:

Proteforte is a brand of Indústria Hörlle, which has been manufacturing recyclable rigid cardboard for over 55 years, serving the domestic and international markets with excellence and sustainability. The Proteforte line is now available to construction companies, architects, engineers, and contractors throughout Brazil.