Sensory coatings and personalization feature prominently in the collection Lepri
21/2/2024
Launches by the award-winning brand focus on small-format pieces in shades of gray and off-white with finishes that revive emotional memories, awaken the senses and contribute to environmental balance.
Because they are made from natural elements, such as clay, the tiles from Lepri allow spaces to be customized, while at the same time awakening the senses and restoring contact with nature (they are sustainable). Their natural composition is reminiscent of warmth and emotional memories, which is why they are perfectly in tune with the main trends in living.
During Expo Revestir 2024, in addition to its diversified range, Lepri - a company that has specialized in the production of sustainable ceramics (more than 90% are ecological) and innovative ceramics for more than 100 years - will present new formats with smaller dimensions (following international trends presented at the latest edition of Cersaie International Exhibition of Ceramic Tile), finishes that make the tiles irresistible to the touch, as well as exclusive shades (especially shades of grey, off white).
It's worth noting that the production process of Lepri ceramics uses recycled materials, such as fluorescent lamps, glass, computer screens, jeans (textile waste), plastics taken from the sea and even clay from the city of Mariana (MG), after the collapse of the dam (Fundão) of the Samarco mining company. "In this edition of Expo Revestir we are presenting lines of ceramic tiles that provide a sensory experience for consumers and a contemporary and minimalist aesthetic result for interior projects," says Ludmila Lepri, marketing director.
Thanks to the different formats of ceramics, especially the smaller ones, it is possible to create exclusive (personalized) spaces that provide well-being and warmth, without sacrificing care for the environment. "We've noticed a growing concern and appreciation among people for sustainable brands, which produce without causing an impact on the environment, with low carbon emissions, but with a charming aesthetic result," Ludmila concludes.
Small formats
In addition to the 23 x 23 cm and 11.5 x 11.5 cm formats, which are part of Lepri's DNA, the 5 x 10 cm and 7 x 7 cm formats will be launched during Expo Revestir, making it possible to use ceramic tiles in all areas of a home or corporate space, applied to the wall, floor or even structures such as counters, partitions, tables, among others. "These formats add even more warmth to projects and awaken emotional memories," says Ruth Fingerhut, a trend consultant and designer specializing in ceramic tiles.
Ceramics from Lepri have a velvety touch and a comfortable tactile sensation. Being soft, delicate and rich in surface textures is reminiscent of the "piccolo" square, as the Italians say.
HIGHLIGHT: Lepri launches the INVECCHIATO finish, which makes the touch of the skin (of the feet and hands) and the exchange of energy with the raw material (clay) even more comfortable and sensorial. It provides the same sensation as walking barefoot on earth. Because it forms a transparent water-repellent film on the surface of the ceramic, it doesn't alter its color or aesthetics and provides more practicality in consumers' daily lives.
Phylum Collection
Touching and feeling are certainly part of human perception. Lepri was inspired by the delicacy of velvet to create this line with a filleted effect (linear relief) using clay, in line with international catwalk trends. The 11 x 11 cm and 7 x 7 cm formats are now available. This collection allows for the creation of different textures by being composed in different directions and layouts and can be applied to both small spaces and large dimensions.
. Uses: walls indoors and outdoors, and also for floors, use your creativity.
. New colors: Paglia, Pepe, MontBlanc, exclusive to Lepri
Lepri - Finas Cerâmicas Rústicas - Stand 45 J - near entrance 4
About Lepri Cerâmicas Sensoriais
Gabriel Showroom - Alameda Gabriel Monteiro da Silva, 1064, Jardim Paulistano, São Paulo - SP, tel. (11) 3789-5050 - valet parking on site.
Showroom D&D Shopping - Avenida das Nações Unidas, 12555, loja 207, piso térreo - Brooklin Novo - São Paulo - SP, tel. (11) 5506-1390
- Website www.lepri.com.br
- Facebook @lepriceramicas
- Instagram: @leprioficial
- Pinterest @lepriceramicas
- Linkedin: https://www.linkedin.com/company/3590361/
- Youtube - https://www.youtube.com/@lepritv