Studio Morandin: a legacy spanning generations

On a journey back in time, we go back to the beginning of the 20th century, when a young Italian, José Luiz Morandin's great-grandfather, landed on Brazilian soil with dreams and the ancient art of ceramics pulsing through his veins. There, in the simplicity of a pottery, he began to write a story that, like a clay pot on a lathe, would take shape over the years.

The family saga, intertwined with clay, passed from father to son, and so, in 1964, Cerâmica Delta was born, small in size but giant in ambition and dreams, in the town of Vargem Grande do Sul. José Morandin, still young at 15, already immersed in the family tradition, continued this legacy, shaping not just ceramics, but his future.

"Be as good as the best," was the lesson José's father left him, a philosophy he embraced with clay-scarred hands to sculpt his own journey. And so, in 1980, Cerâmica Morandin emerged, followed by Barro-Forte in 1990, giving Studio Morandin its name, and later Morandin Ferro e Aço in 2000, culminating in Morandin Industrial in 2015. José, now a well-known businessman in the city and region, is increasingly seeking to become a reference in the market, producing quality products in balance with nature.

Seven years ago, José decided to innovate by creating a rustic tile called "bricks", inspired by traditional European constructions, but with a touch of contemporary sophistication. Studio Morandin, eschewing the conventional, chose Brazilian clays, each with its own history, tones, colors and textures, transforming environments with their exclusivity.

More than just a company, Morandin positions itself as a social pillar, creating jobs, training workers and contributing to the economy. For José, ceramics is the expression of the soul, where each piece tells a unique and exclusive story. But José's concern goes further, aiming to perpetuate this art for future generations, with an eye on sustainability. The use of vegetable fuel in the kilns, which comes from renewable forest waste, is an example of how Morandin's production chain is not only self-sufficient, but also environmentally friendly.

And so the story of José Luiz Morandin and his family teaches us about tradition, innovation and responsibility. A story that, like the ceramics they produce, is shaped with passion, dedication and a deep respect for the land that welcomes us.

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